“Mind Blown”: Social Media Goes Cray Cray Over Subtle Marketing Brilliance Of Arnott’s Shapes

“Mind Blown”: Social Media Goes Cray Cray Over Subtle Marketing Brilliance Of Arnott’s Shapes

The staff at B&T are often found munching on Arnott’s Shapes while trying to meet (and miss) our daily deadlines, so you can imagine our excitement when coming across the following.

Melbourne comedian Christian Hull was doing a shop at his local Woolies yesterday when he noticed a subtle but brilliant detail in the packaging of Arnott’s Shapes that appears to have gone right under just about everyone’s noses.

Wanting to share his discovery with fans and followers, Hull posted the following photo on Facebook and commented on it just to highlight how big a deal his discovery was.

The post has so far received over 2,000 shares and more than 16,000 reactions. Here are some of the best:


Hull’s discovery also prompted some to highlight design elements on other brand packaging that also seem to have gone largely unnoticed :

 




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arnott's shapes Christian Hull

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