Michael Jackson continues to captivate audiences, with the new film Michael delivering a standout opening weekend. Across its Wednesday to Sunday opening, the film grossed $9.3 million at the Australian box office – securing the second biggest opening ever for a biopic behind 2023’s Oppenheimer.
The film attracted 390,000 admissions nationwide and demonstrated its strong appeal across hard-to-reach demographics, with 52 per cent of the total audience falling within the 14-39 demographic with a high female skew.
Guy Burbidge, managing director of Val Morgan Cinema commented, “Q2 is off to a roaring start, with Michael proving just how much audiences are loving and craving high-calibre content. The film has secured an ‘A’ Cinema Score alongside an impressive 97 per cent audience score on Rotten Tomatoes, setting it up for strong word-of-mouth momentum in the weeks ahead.
“Cinema is showing no signs of slowing down, as audiences eagerly await one of the most anticipated female films of the year, The Devil Wears Prada 2, landing in cinemas just this week.”
The year is just getting started, witha diverse slate of content for every audience on the horizon from Mortal Kombat II, to Star Wars: The Mandalorian and Grogu, Masters of the Universe, Steven
Spielberg’s Disclosure Day and the return of Scary Movie.
Looking ahead to the winter school holidays, Toy Story 5, Minions & Monsters and Moana will have family audiences flocking to cinemas to witness the next instalment in these iconic franchises.
“Our latest family research underscores the power of cinema as one of the last places where families can truly connect. When families spend time together, decisions are often made together too. With a trifecta of family IP set to release this winter school holiday period, it presents an unmissable opportunity for brands to leverage the cinema experience, where conversations spark and influence real household decisions and spending,” added Burbidge.
