B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Michael Caine And Elton John Tell Britain To Get Vaccinated
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Michael Caine And Elton John Tell Britain To Get Vaccinated
Media

Michael Caine And Elton John Tell Britain To Get Vaccinated

Staff Writers
Published on: 11th February 2021 at 4:17 PM
Staff Writers
Share
2 Min Read
SHARE

Elton John and Michael Caine feature in an ad for the British National Health Service (NHS) encouraging people to get vaccinated for COVID-19.

Singer Elton John and actor Michael Caine star in an audition-style comic advert, which sees John get told off for singing his hit song ‘I’m Still Standing‘ and Caine indulge in a smidge of self-mockery.

They are arguably two of the UK’s best-known figures and at 73 (John) and 87 (Caine), are already eligible to be vaccinated in the UK.

The campaign comes through fears that anti-vaxxer conspiracy theories will dissuade people from receiving the vaccine. In the UK, there have been a number of anti-lockdown protests where anti-vaccine posters and speakers have been prominent.

A poll in November 2020 found that only fourty-three percent of respondents in the UK would definitely get the vaccine, and thirty-two percent said they ‘probably’ would.

In a statement, Elton John said, “I wanted to take part in this film to help show people the benefits of getting vaccinated and how it helps protect ourselves and the people we love.”

“I hope we can all come together and do our bit in the fight against this wretched disease.”

The UK government aims to give the first dose of the vaccine to fifteen million people by mid-February. In Australia, the vaccine rollout is planned to start at the end of February. The aim is for all adults to be vaccinated by October.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?