Last week, B&T announced the launch of Miami AdSchool experience design bootcamp, as well as an exciting scholarship competition.

Today, we’re coming to you with the first brief! Check it out below. Brief two will be released next week so stay tuned.

Brief 1 – Travel

Choose a brand in the travel category. Examine user experience across all touch points: apps, website and retail/physical. In 150 words, tell us what you find are the current limitations of your chosen brand, and what is your big idea to enhance the experience.

Head to https://www.miamiadschoolsydney.com/brief1 to submit your response.

Judging 

Shortlisted entries will be judged remotely by a panel of leading experience designers and creatives in the week after the competition has finished. The winner will be announced in B&T and the competition website.

The judging panel consists of:

• Alec Barr, planning director, service designer, CHE Proximity
• Kimberley Bartkowski, ECD, IBM
• Nicole Velik, director, The Ideas Bodega
• Dave Flanagan, digital & conversational AI – ANZ, Genesys

Competition dates

Applications open on 29 October 2019 and close on 22 November 2019 at 5.00pm AEST.

Judging will commence on 25 November, with the winner announced on B&T and the competition website 4 December 2019.

For all the other rules and info, head here.

About Miami AdSchool experience design bootcamp 

Taught by Sydney’s top XD experts in four weekly sessions, this 12 week intensive course teaches you the skill-sets needed to work as an experience designer, service designer, CX designer, UX designer or user interface designer. Or, extend your skill-set to stay relevant as a designer, art director and strategist.