Miami Ad School Launches Experience Design Bootcamp & Announces Scholarship Competition

Miami Ad School Launches Experience Design Bootcamp & Announces Scholarship Competition

Miami AdSchool has launched its experience design bootcamp, kicking off the proceedings with the announcement of its coveted scholarship.

Taught by Sydney’s top XD experts in four weekly sessions, this 12 week intensive course teaches you the skill-sets needed to work as an experience designer, service designer, CX designer, UX designer or user interface designer. Or, extend your skill-set to stay relevant as a designer, art director and strategist.

Miami AdSchool bootcamps are different from other bootcamps. We put a strong focus on creativity. You’ll learn how to come up with original ideas and apply them to design thinking; how to inject experience style thinking into innovation, then architect your ideas into digital and physical experience spaces.

You’ll create a stand-out portfolio, present it to an industry panel in week 11. Then, in week 12, introduce yourself to some of Sydney’s top XD companies in a five-minute pitch.

The details 

When: 23 March 2020.

Tuition: $5,940

Extra info:

The scholarship competition

Want to attend Miami AdSchool’s XD bootcamp on a scholarship? Here’s how. Over the next four weeks, B&T and Miam AdSchool Sydney on Facebook will be releasing a range of customer experiences in a specified category across various platforms.

Choose the brief you want to write about and tell us in 150 words what you find are the current limitations of your chosen brand, and what is your big idea to enhance the experience. You can examine user experience with mobile phone apps, websites and retail/physical.


Shortlisted entries will be judged remotely by a panel of leading experience designers and creatives in the week after the competition has finished. The winner will be announced in B&T and the competition website.

The judging panel consists of:

  • Alec Barr, planning director, service designer, CHE Proximity
  • Kimberley Bartkowski, ECD, IBM
  • Nicole Velik, director, The Ideas Bodega
  • Dave Flanagan, digital & conversational AI – ANZ, Genesys

Competition dates

Applications open on 29 October 2019 and close on 22 November 2019 at 5.00pm AEST.

Judging will commence on 25 November, with the winner announced on B&T and the competition website 4 December 2019.

Alumni quote

“I’m ridiculously happy to be working at Clemenger, one of Sydney’s top creative agencies. It wouldn’t have happened without the boot camp. Balancing full time work with four nights a week at Miami, live briefs on the weekends, and beers at the cricketers was a hard graft – but worth every minute.”

Vince Usher, strategist at Clemenger

Competition rules

You must be Australian citizens or residents.

You can enter one or more challenges.

You can provide one or more entries for each challenge.

The winner will receive a free place in the Experience Design bootcamp commencing 23 March 2020. Please note, the Experience Design bootcamp will go ahead with a student cohort of six as stated in the Student Cohort rules.

The winner must supply the admission documents for the Experience Design bootcamp, which includes the completed application form, two forms of ID, a transcript of your last academic award or other transcript. The winner does not need to supply the creative tasks.


Is it individual or team entry?

Only individuals can enter.

Do you have to compete in every weekly challenge to participate?

No. You answer one or as many challenges you like.

When is the deadline for each entry?

You can submit your entry any time but all entries are due by 5pm 22 November 2019.

When & where will the winner be announced?

The winner will be announced on B&T and the competition website.

Who is eligible to enter?

Participants must be Australian citizens or residents. Anyone, from any industry can participate.

I am a recent graduate. Do I have a chance?

Yes. We’re looking for the big idea, not the big execution.

The challenge

In 150 words, tell us what you find are the current limitations of your chosen brand, and what is your big idea to enhance the experience.

About Miami AdSchool

We are a partnership between education and industry.  Sydney’s leading strategists and creatives teach you how to develop your skills in creativity, strategy and business innovation. Our classes are small but our demands are big. We expect you to give your best, then help you land your dream job. You’ll graduate with a network of useful contacts. Our alumni become part of a global family of top strategists and creatives. Find out more


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