Media Veteran John Sintras Returns As CEO Of Digital Consultancy Yango

Media Veteran John Sintras Returns As CEO Of Digital Consultancy Yango
SHARE
THIS



John Sintras, one of the media and marketing industry’s most high-profile global executives, has taken on the CEO role at independent, Sydney-based digital transformation consultancy Yango Group.

Sintras joins Yango’s co-founders Ben Holmes, Nick Murdoch and Luke Povee, and will lead the charge to grow clients’ businesses by leveraging change and technology, offering a range of consulting services and digital products.

“This move, and this business, is about challenging the status quo to create growth. For me, having skin in the game with the opportunity to challenge legacy thinking and design next-practice solutions is incredibly exciting. Digital transformation is complicated and relentless and many organisations are looking for help with customised, independent advice and solutions,” Sintras said.

“We can help solve business and marketing problems, identify new growth opportunities, and design technology, brand, customer and media solutions. Central to our work is simplifying the world of data and martech for clients while leveraging deep human understanding to meaningfully connect with customers, staff and stakeholders,” he said.

Yango launched as a start-up in 2013 and now has offices in Sydney, Melbourne and Auckland with around 40 staff. Its proprietary AI technology platform Rubii allows for the automation of digital media planning, buying, tracking and optimisation of campaigns across all digital channels and programmatic media-buying platforms in real time.

Holmes added: “We’ve been on a fantastic growth trajectory to date and now is the time to hit the turbo button. John brings unmatched experience and, more importantly, vision and extraordinary thinking around disruption and innovation to the business and to our clients.”

Sintras, who has been inducted into the Media Federation of Australia’s Hall of Fame, most recently worked at SBS as chief audience and content officer after returning from New York where he was IPG Mediabrands president, global business development and product innovation.

Before heading to New York, he spent more than 20 years at Starcom Media Group where he was chairman, SMG Australia and director, global experience product and strategy. In this latter role, he was responsible for inspiring more than 7,000 global employees and assessing and driving the continued development of the network’s global product and innovation approaches.

Please login with linkedin to comment

John Sintras Yango

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]