Communication minister Mitch Fifield’s much vaunted media reform bill has gone before the senate today, however, it still doesn’t have the support of One Nation senators who the government needs to get the bill passed.
Both Labor and the Greens have said they will not pass the bill, despite widespread approval of it throughout the media industry and yesterday’s calamity at the Ten Network. Detractors of the bill don’t like the abolition of the “two-out-of-three rule” which they say will make Australian media more concentrated and less diverse.
The government is relying on 10 of the 12 independent senators to pass the bill. Crossbench senators David Leyonhjelm, Cory Bernardi and Derryn Hinch all said they will support it, while the three Nick Xenophon Team senators have agreed to it in principal but want some changes first.
One Nation has again reaffirmed its four senators won’t back the reforms if the bill includes the two-out-of-three rule, which stops a media company from owning more than two of radio, television or newspaper companies in any one market.
The One Nation senators are concerned about media concentration in Queensland and Western Australia, that don’t enjoy a great deal of diversity anyway.
Previously, One Nation has said it will only back the reforms if the government strips $600 million from the ABC’s annual budget following claims the public broadcaster is biased against the party and leader, Pauline Hanson. However, it appears the party is now backing away from those demands.
Yesterday, Fifield said: “I urge my colleagues in the senate to support this package in its entirety. The greatest threat to Australian media diversity would be an Australian media organisation that didn’t continue.” Labor accused the communications minister of using Ten’s financial woes as an opportunity for “cheap political gain”.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]