McDonald’s’ ‘Bitten Billboards’ Is One Of The Tastiest Outdoor Campaigns You’ll See

McDonald’s’ ‘Bitten Billboards’ Is One Of The Tastiest Outdoor Campaigns You’ll See

Such is the global strength of the McDonald’s brand, you only need catch a glimpse of a famous frie or a juicy Big Mac patty and you pretty much know what it’s on about.

And that idea is again the basis of some super cool new work from TBWA\Paris, with the agency unveiling a trio of out of home installations around the city that show the iconic menu items all with a huge bite taken out of the side.

Simply called “Bitten billboards”, there are no words, no logos and not even any directions to your nearest restaurant. Just a monster chunk taken out of the side of each.

There’s three in all, which you can check out the images below and this short film, too.

Once again, well played Macca’s and well played TBWA\Paris.

 

 

 

 




Please login with linkedin to comment

Ad campaigns McDonald's

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]