McDonald’s Australia and BINGE have launched a new partnership allowing MyMacca’s Rewards members to redeem loyalty points for a BINGE subscription.
The long-term deal marks McDonald’s Australia’s first major loyalty partnership and enables eligible MyMacca’s members to exchange 10,000 reward points for a six-month BINGE Basic subscription. The offer is available to new and returning BINGE subscribers and is supported by a digital-first marketing campaign targeting the more than five million MyMacca’s Rewards members across Australia.
The campaign encourages customers to “press play” on BINGE while pairing streaming entertainment with McDonald’s meals, as the fast-food giant continues to expand the value proposition of its loyalty program.
Cate Hefele, managing director of BINGE, said the partnership brought together two household Australian brands.
“MyMacca’s members will now have our range of premium, world-class entertainment at their fingertips. There’s no better pairing than great entertainment and your favourite meal, and this partnership with McDonald’s brings together two locally iconic brands to elevate your everyday experience,” Hefele said.
“The age-old question of what to watch tonight has now become as easy as ordering your favourite McDonald’s items – streaming, sorted.”
The launch coincides with BINGE’s July content slate, which includes The Five Star Weekend starring Jennifer Garner, the return of Australian comedy Colin From Accounts, drama Two Weeks in August, New Zealand crime dramedy Ms. X, plus new seasons of The Real Housewives of Orange County and Below Deck Mediterranean.
Stephanie Quinn, executive director of content and commercial partnerships at Foxtel Group, said integrating BINGE into an established loyalty ecosystem benefits both brands.
“Integrating BINGE into an existing loyalty program like MyMacca’s Rewards is a win-win for both brands and customers. When two brands Australians know and love come together, it creates a powerful opportunity to drive brand engagement while delivering genuine value for customers.”
McDonald’s Australia director of marketing Elly Griffiths said the partnership builds on the company’s efforts to expand the MyMacca’s app following the integration of McDelivery.
“At Macca’s, we’re always looking for new ways to reward our loyal customers through the MyMacca’s app, and this partnership is just another way we’re bringing more value, perks and great experiences to them,” Griffiths said.
“With McDelivery now fully integrated within the MyMacca’s app, the connection between enjoying your Macca’s favourites and settling in to watch something you love feels more seamless than ever, which is why BINGE is the ideal partner for our first major streaming partnership in the app.”
The partnership also extends to sports streaming platform Kayo Sports, with partner rewards available through the MyMacca’s app. Eligible members can access the offer via the Rewards & Deals section once they have accumulated the required points.
