Hahn has returned as the Official Beer of the Wallabies, marking a new two-year partnership with Rugby Australia.
The partnership has united Hahn and the Wallabies in a shared ambition to celebrate the places and moments that bring rugby fans together.
Rugby experienced an uplift 12-months ago when the British & Irish Lions Tour returned to Australia. This partnership aims to continue that momentum as excitement continues to build around Australian rugby leading into 2027. Hahn and Rugby Australia will work together to elevate the fan experience and create more occasions for supporters to connect with the game.
Hahn products will be enjoyed by players and fans alike, beginning with the Wallabies opening home Test against Ireland at Allianz Stadium on 4 July.
“LION and Hahn have a long and proud history of supporting our great game and we are delighted to welcome them back into the Australian Rugby family as Official Beer Partner of the Wallabies for at least the next two years,” said Rugby Australia chief executive Phil Waugh.
“Whether in the grandstands, bars or changing rooms after a hard-fought game, Hahn has been part of many of Australian Rugby’s greatest moments and celebrations. And as we build towards an iconic year for Australian Rugby in 2027, this partnership will once again place the Wallabies front and centre across pubs, clubs and other venues where our fans come together.”
“We couldn’t be prouder to be back in the Wallabies’ corner as the inaugural Nations Championship kicks off on home soil. This partnership is all about those moments of mateship between local and visiting fans that is so unique to international rugby. We’re looking forward to bringing that spirit to life for every fan, from the stadium, to the pub and the lounge room,” said LION chief executive and managing director Anubha Sahasrabuddhe.
The Wallabies opened the 2026 Nations Championship on Saturday July 4 at Allianz Stadium.
