Kayo SPORTS has unveiled the next phase of its ‘Don’t Miss a Thing’ campaign rolling out now ahead of blockbuster NRL, AFL, Formula One and Supercars seasons, spotlighting Kayo SPORTS as the ultimate destination for fans audiences to watch it all, when they want and how they want.
Featuring FOX League’s Matty Johns and FOX Footy’s Jonathan Brown belting out the classic hit ‘I Don’t Want to Miss a Thing’ by Aerosmith, the latest creative builds on the momentum of a record-breaking summer and reinforces what sets Kayo SPORTS apart as the nation’s biggest winter codes kick off.
The campaign highlights Kayo SPORTS extensive winter calendar, with every match of every round of the 2026 Toyota AFL Premiership Season and the 2026 NRL Telstra Premiership LIVE with no ad-breaks during play, Plus, Kayo SPORTS has every qualifying session and race of the Repco Supercars Championship and Formula One LIVE and ad-break free during racing.
“As NRL, AFL, and motorsport heat up the winter calendar, our ‘Don’t Miss a Thing’ campaign leans into what matters most for Aussie sports fans. This winter, Kayo SPORTS is the place for fans who don’t want to miss a moment of action from their favourite sport. The fun, high-energy creative brings Kayo SPORTS ‘all-in-one’ proposition to life with the scale it deserves,” said Foxtel Group managing director, marketing and revenue, Dani Simpson.
Alongside Matty Johns and Jonathan Brown, the campaign features AFL and NRL stars Nick Daicos (AFL), Charlie Curnow (AFL), Will Ashcroft (AFL), Patrick Cripps (AFL), Marcus Bontempelli (AFL), Jarome Luai (NRL) and Patrick Carrigan (NRL).
Concepted and produced by BALBOA, Foxtel Group’s creative agency, the campaign launched nationally on Sunday 15 February and is now rolling out across TV, online video, social, OOH, radio and print.
Credits:
Client: Kayo SPORTS
Creative & Production: BALBOA
Media: Foxtel Group Media, Mindshare
