Marketing Mavericks: BMW’s Tony Sesto

Marketing Mavericks: BMW’s Tony Sesto
SHARE
THIS



Did you miss B&T‘s latest mag issue? Firstly, subscribe here so you never miss out again. Secondly, you’re in luck, because we’re bringing you all the best from the mag and putting it online. You’re welcome.

Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you BMW head of marketing Tony Sesto.

Petrol Head  Detentioner  Made Good

Starting as the general manager of Motorrad ANZ, and moving up the ranks to general manager of MINI ANZ, Tony has certainly cemented himself as a true marketing maverick, as he now heads up the entire BMW Australia marketing division. It’s clear Tony has always been a kind of revhead, beginning his marketing career at Honda Australia as a motorcycle market analyst (he even had a thing for aviation when he was a kid). 

When I was 10, I dreamed of being a pilot. But to be honest, all of that changed when I realised what I had to do to get into aviation. 

There are a few brands I truly admire (apart from BMW, of course). I love the creativity and humor that ALDI weaves into its branding. And then I really admire the whole customer experience and service that Apple consistently delivers.

On what always works in marketing, and what never works, I’d have to say you’re only as good as the team you have behind you. It’s important you let them flourish and make decisions for themselves – it’s why you hired them in the first place! And also, no-one likes working for a control freak. 

The best tip I could offer to marketing graduates would be first, find who you want to work with. The second and most important step is don’t take no for an answer. Find a way! There’s almost always a way to get where you want to be. 

Your school reports were: (A) All As (B) A few “try harder” (C) Afternoon detentions and parents called to the principal’s office?

(C) Afternoon detentions and parents called to the principal’s office. 

 

 

Please login with linkedin to comment

acoustic BWM marketing mavericks tony sesto

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine