Marketing Mavericks: BMW’s Tony Sesto

Marketing Mavericks: BMW’s Tony Sesto
SHARE
THIS



Did you miss B&T‘s latest mag issue? Firstly, subscribe here so you never miss out again. Secondly, you’re in luck, because we’re bringing you all the best from the mag and putting it online. You’re welcome.

Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you BMW head of marketing Tony Sesto.

Petrol Head  Detentioner  Made Good

Starting as the general manager of Motorrad ANZ, and moving up the ranks to general manager of MINI ANZ, Tony has certainly cemented himself as a true marketing maverick, as he now heads up the entire BMW Australia marketing division. It’s clear Tony has always been a kind of revhead, beginning his marketing career at Honda Australia as a motorcycle market analyst (he even had a thing for aviation when he was a kid). 

When I was 10, I dreamed of being a pilot. But to be honest, all of that changed when I realised what I had to do to get into aviation. 

There are a few brands I truly admire (apart from BMW, of course). I love the creativity and humor that ALDI weaves into its branding. And then I really admire the whole customer experience and service that Apple consistently delivers.

On what always works in marketing, and what never works, I’d have to say you’re only as good as the team you have behind you. It’s important you let them flourish and make decisions for themselves – it’s why you hired them in the first place! And also, no-one likes working for a control freak. 

The best tip I could offer to marketing graduates would be first, find who you want to work with. The second and most important step is don’t take no for an answer. Find a way! There’s almost always a way to get where you want to be. 

Your school reports were: (A) All As (B) A few “try harder” (C) Afternoon detentions and parents called to the principal’s office?

(C) Afternoon detentions and parents called to the principal’s office. 

 

 

Please login with linkedin to comment

acoustic BWM marketing mavericks tony sesto

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo