Marketing And AI Combine To Shake Up The Influencer Marketing Landscape

Marketing And AI Combine To Shake Up The Influencer Marketing Landscape
SHARE
THIS



Free Folk Agency has joined forces with Yarnly Artificial Intelligence and The Bundle to shake up the influencer marketing space.

Combining marketing, technology, automation and curated gifting experiences, the partnership will give brands access to a truly end-to-end influencer marketing solution with Free Folk Agency on the strategy and execution, Yarnly.AI on conversion-driven chatbot implementation and The Bundle on developing creative gifting experiences that bring surprise and delight potential customers.

Grace Newman from Free Folk Agency said influencer marketing is about so much more than generic sponsored posts or a focus on mass reach, and that many influencer marketing campaigns are still missing the mark.

“Organic reach on social media platforms is declining and as we move into 2020, brands need to look for new ways to stand out in an oversaturated, 24/7 content cycle and they can do that with smart and strategic influencer marketing.

“At Free Folk Agency, our specialist team have an intimate understanding of the influencer marketing landscape and while we’ve seen the industry mature over the last 5 years to become a widely leveraged marketing channel, the gap between influencer collaborations, scalable impact and tangible reporting still isn’t seamless.

“Measuring impact and attribution is a pain point for brands who want to invest but don’t know how to measure the ROI of their activity, and it’s a challenge for marketers who can’t justify their work with hard metrics.

“There is a gap in the existing influencer marketing platforms and offerings available to brands and agencies in Australia and beyond, and we saw an opportunity to combine technology, data and customer experience while also prioritising human connection and relationships,” Newman said.

Through the new offering, businesses will be able to use influencer’s link out assets to better connect with potential customers, collect insightful and impactful customer data for retargeting and better attribute influencer marketing spend with unique reporting on individual influencer’s contribution to the campaign.

Yarnly.ai founder, Aoife O’Connell said she is thrilled to bring her tech know-how to the influencer marketing space and show Australian brands how to better connect with potential customers, safely collect customer data and better attribute influencer marketing spends.

“We are experts in chatbots and chat marketing and develop AI solutions that create personality-driven automated conversations for businesses, brands and influencers,” she said.

The Bundle Founder Brianna Russo said her creative gifting expertise and background in marketing and journalism, gives the partnership a unique understanding of the importance of brand representation across every touchpoint, both online and offline.

“The Bundle creates gifting concepts that get people talking, tagging and teaching consumers about their brand, and we have recently partnered with some of Australia’s leading brands including Google, Channel 7, GHD and Nike,” she said.

Together, Free Folk Agency, Yarnly.ai and The Bundle will give businesses the opportunity to leverage influencers in their marketing strategy in a new and exciting way, with a one-stop solution that covers campaign strategy and execution, AI technology and automation and creative gifting experiences that are polished and on brand, every time.

 

 

Please login with linkedin to comment

AI free folk agency yarnly

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]