The cleanout at GroupM continues with this morning’s confirmation that Mark Pejic (pictured) has resigned from the group.
Pejic, the incumbent CEO at MediaCom, has resigned to “to pursue other interests”. Pejic was believed to be heavily involved with the business when it was embroiled in the overcharging scandal that has dogged the group since October 2014.
This latest resignation adds to a string of high-profile employees who’ve recently left the group. These include GroupM’s investment director Danny Bass, MediaCom’s CFO David Reid who resigned last week and Sydney MD Geoff Clarke.
In late April GroupM CEO John Steedman announced he would be standing down in June; however, he would remain in a non-executive position.
A statement was issued to the media this morning regarding Pejic’s resignation which read: “Mark has been with MediaCom since the agency’s formation in 2004 following a merger with Zenith Media, where he was Managing Director. Mark began his career at JWT in 1989 and spent nine years in various media positions at the agency before moving to George Patterson Bates and then Zenith Media.
“He took up the reins as MediaCom CEO in 2012 after a three-year stint as COO, and was instrumental in growing the business during that time.”
Pejic said of his decade-plus career with MediaCom: “I have enjoyed a rewarding 11 years with MediaCom, both in Melbourne and Sydney, and enjoyed the opportunity to work with great people and great clients in both cities. It’s now time to move on and pursue a different opportunity. I wish my successor and my friends at MediaCom every success in the future.”
As yet, no replacement has been announced for Pejic; however, there has been media reports that the search will be an international one with some Europeans favoured.
Regional CEO of MediaCom, Mark Heap, said of Pejic’s resignation: “Mark has been a committed and loyal employee and his passion, energy and talent will certainly be missed. He has played a central role in the success of MediaCom in the Australian market, and we are grateful for his contribution. We will be making an announcement in the coming weeks regarding his successor.”
In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]
Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]
PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]
From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]