Mardi Gras Partners With MINI Australia & Maxi Shield To Launch ‘”Big Love Is All Around Us” Campaign

Mardi Gras Partners With MINI Australia & Maxi Shield To Launch ‘”Big Love Is All Around Us” Campaign
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Sydney Gay and Lesbian Mardi Gras has partnered with MINI Australia to launch feel-good “Big Love is all around us,” campaign.

The inclusive campaign is in line with Mardi Gras’s 2022 theme “United we Shine”, which encourages everyone to rise up against inequality and celebrate the love around them.

Big Love Is All Around Us” will include a social movement, digital and on-ground activations throughout Mardi Gras and Pride month including a “MINI Acts of Big Love” spectacle at the Parade.

It stands for all of humanity regardless of age, culture, physical ability, gender and sexual orientation.

From today, MINI Australia will launch its ‘MINI Acts of Big Love’ social movement, which asks everyone to share their own Big Love stories on social media by tagging @MINIAustralia with hashtag #MINIActsofBigLove to create a heartwarming platform of collective voices.

All stories will be collated, with the three stories most aligned to MINI’s optimistic attitude to life translated into digital content pieces and painted into giant murals around Sydney.

Each of the three entrants will also receive a prize pack valued at $1,000 which includes two tickets to the Parade at the SCG and After Party as well as one nights’ accommodation at QT Sydney.

Nikesh Gohil, brand and partnership marketing manager from MINI Australia said: “Big Love is all around us is inspired by the richness of our communities and the beauty of our differences that bring us together.

“Our mutual goal is to connect, inspire and encourage people to feel this spirit of solidarity at one of the world’s most iconic and celebrated events.”

Albert Kruger, CEO of Sydney Gay & Lesbian Mardi Gras said: “We are thrilled to be partnering with MINI Australia to help encourage even more people to celebrate diversity in new and exciting ways.

“After the challenging 20 months we’ve had, Big Love is all around us is a powerful and dynamic complement to our 2022 theme of United We Shine.”

As part of the Big Love movement, MINI Australia will also unveil its ‘Friends of MINI’ network – a collection of passionate advocates who embody the Big Love values, with a strong connection to the LGBTQIA+ community.

Each will share their own #MINIActofBigLove story to inspire audiences and contribute to MINI’s ‘Map of Big Love’ – a digital guide to all Mardi Gras happenings around the city, including the free ‘Fair Day’ on 20 February 2022.

RuPaul’s Drag Race alumni Maxi Shield is the first ‘Friends of MINI’ to be announced as part of the ‘Big Love is all around us’ movement.

Maxi Shields, said: “we’ve been waiting for Sydney’s iconic Mardi Gras to return so we can come together, embrace our individuality and celebrate each other.

“There’s no better time to spread the love and share those incredible moments that bring happiness to our lives.”

Please login with linkedin to comment

Big Love Mardi Gras 2022 Maxi Shield mini

Latest News

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
  • Media
  • Opinion

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands

B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]

Opinion

by B&T Magazine

B&T Magazine
Google Creates New Way For You To Filter Through The News Stories You See
  • Technology

Google Creates New Way For You To Filter Through The News Stories You See

Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
  • Technology

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors

While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
  • Marketing
  • Technology

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]