Maltesers has launched a campaign brought to life by full-service agency T&P. Running exclusively on Pinterest, the campaign’s tagline, ‘disruptively simple,’ aims to cut through the digital noise of social media and engage younger audiences.
The campaign’s creative features Maltesers on plain backgrounds with simple line drawings.
Maltesers _Disruptively Simple_ Pinterest campaign – supporting assets
“Maltesers has always been about bringing a moment of light-hearted joy, and this campaign perfectly encapsulates that spirit. We love how this campaign cuts through the noise in a way that feels uniquely Maltesers; cheeky, witty, and undeniably fun and definitely the lighter way to enjoy chocolate,” Richard Weisinger, head of brand and content, said.
“We’re delighted to partner with Maltesers on a campaign fuelled by trends and insights, designed specifically for the Pinterest platform and our users’ behaviours. By serving up creative aligned with search, trends, and culture, this campaign demonstrates a fresh way for brands to connect and deliver what’s relevant in the moment,” Sam Christou, CPG industry lead, added.
“In a world of visual overload, a single Malteser on a plain background, paired with punchy copy, becomes incredibly powerful. It’s a breath of fresh air in a crowded room, designed to catch the eye and spark a smile, proving that sometimes, less really is more,” Boris Garelja, creative director at T&P, added.
Maltesers is part of the Mars Wrigley family.
