For global Dyslexia Awareness Day (8th October), global charity Made By Dyslexia has unveiled the economic value of empowering those with dyslexia in a new campaign via Ocean Outdoor and DDB Group Melbourne.
The new ‘Return on Dyslexic Thinking’ report, released in conjunction with Randstad Enterprise, shows that by empowering all dyslexics, the UK could more than triple the contribution of ‘Dyslexic Thinking’ to the UK economy from £29.5 billion to £98.2 billion.
This economic value is showcased in a global out-of-home campaign, supported by Ocean Outdoor, in the UK across billboard and poster sites.
“Dyslexic thinkers have the skills needed to collaborate with AI and turbocharge innovation in this new age. The ‘Return on Dyslexic Thinking’ should give every workplace a financial imperative to harness these skills. Leading companies aren’t asking if they should empower dyslexic talent, but how fast,” Kate Griggs, founder of Made By Dyslexia said.
This first-of-its-kind report and campaign are supported by companies, entrepreneurs and high-profile dyslexics, including HSBC, Cisco, GCHQ, Randstad Enterprise, Nick Jones and Dame Maggie Aderin-Pocock. It shows that organisations that empower dyslexic thinkers to lean into their strengths will be able to unlock more growth and innovation and contribute larger amounts to the economy. Alongside Randstad Enterprise, the charity is working with FTSE 100, S&P 500, and other leading organisations to show how empowerment levels can be raised using The Dyslexic Thinking Workplace Guide. This free interactive resource, launched in partnership between Randstad Enterprise and Made By Dyslexia, offers simple tools to help organisations hire, support and empower dyslexic talent.
“Empowering Dyslexic Thinking isn’t a tick-box exercise. For organisations and nations that want to grow, lead and innovate, the ‘Return on Dyslexic Thinking’ makes the business case to recruit and empower this talent,” Mike Smith, chief executive, Randstad Enterprise said.
“We are once again incredibly proud to partner with Kate to prove the value of Dyslexic Thinking. This report is a critical step towards one of our largest campaigns to date. Watch this space,” Psembi Kinstan, chief creative officer, DDB Group Melbourne, added.
The new activity follows this year’s campaign with Virgin and Sir Richard Branson, highlighting the value of dyslexic entrepreneurs across the UK.
Prime billboard and poster sites in locations across London include Canary Wharf, Battersea Power Station, Westfield White City and Westfield Stratford.
