Sydney’s Macquarie University has appointed full service agency 303Lowe to its combined creative and media account.

303Lowe will work with Macquarie University to boost its image and reputation in the market by showcasing the benefits of leading education, research and industry coexisting on a single campus.

Tony Dunseath, client services director and managing partner at 303Lowe, said, “It is an exciting time to be working with Macquarie University. They are uniquely placed to deliver on the next generation’s need for a first class education combined with applicable skills.”

Based in North Ryde among Sydney’s expanding tech corridor, Macquarie University is working closely to engage industry and create commercial partnerships, which include scholarships, work experience, research opportunities and new facilities for teaching and research. 303Lowe are investigating ways in which it will partner with the university beyond the day-to-day of marketing.

Kathy Vozella, director of marketing, Macquarie University, said, “Having recently invested in reclaiming Macquarie’s original brand story, and repositioning the University for the future, we are really looking forward to working with 303Lowe to bring this to life through our integrated marketing and campaign strategies. They have shown us some really captivating creative ideas that demonstrate their understanding of our brand story and how we want to introduce that to our market.”

Macquarie University is already on track to become one of Australia’s leading research universities and was awarded five QS stars for excellence in teaching, research, graduate employability and facilities.