Macca’s Is So Confident Of Its Iconic Menu, You Can’t Actually See Its Latest Campaign

Macca’s Is So Confident Of Its Iconic Menu, You Can’t Actually See Its Latest Campaign

So iconic is the Big Mac, the Happy Meal and McDonald’s famed French fries the burger chain’s confident a new OOH campaign will entice you even if you can’t quite actually see it.

McDonald’s in Puerto Rico has just unveiled a series of billboards that show its famed menu items so blurry that you can just – and we say just – make out what they’re trying to flog.

The work of TBWA/San Juan, the trio of billboards features a just recognisable burger, fries and kid’s Happy Meal.

Each iteration comes with the Spanish tag “No se diga más” that translates in English to “Say no more”.

Yeah, B&T’s not entirely certain of the motivation behind the campaign, suffice to say they may be crystal clear to an audience who’ve had one too many cervezas and crave some late-night grease. Check out the campaign below:

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