So iconic is the Big Mac, the Happy Meal and McDonald’s famed French fries the burger chain’s confident a new OOH campaign will entice you even if you can’t quite actually see it.
McDonald’s in Puerto Rico has just unveiled a series of billboards that show its famed menu items so blurry that you can just – and we say just – make out what they’re trying to flog.
The work of TBWA/San Juan, the trio of billboards features a just recognisable burger, fries and kid’s Happy Meal.
Each iteration comes with the Spanish tag “No se diga más” that translates in English to “Say no more”.
Yeah, B&T’s not entirely certain of the motivation behind the campaign, suffice to say they may be crystal clear to an audience who’ve had one too many cervezas and crave some late-night grease. Check out the campaign below: