Cummins&partners has appointed Luke Maher as its head of media, returning from a four-year stint in the UK, most recently as the UK media lead for the WPP | Ford full-service offering.
“We are thrilled to have Luke join our team at a pivotal time in the agency as we are resetting and strengthening our integrated media and creative offering, in line with our new positioning,” said Sophie Lander, national managing director.
“Luke’s unique skill set of being able to lead creative and media integrated clients will be critical to our clients and our teams success.”
Maher will work across all media-only and integrated accounts and started in cummins&partner’s Melbourne office this week.
Michael McConville, cummins&partners’ global CEO added:
“Luke immediately stood out to us as someone who can not only offer innovative thinking in a collaborative and integrated way, but felt like the missing piece to our team as we embed our new positioning and operationalise how we enable and facilitate our clients to ‘Grow Wildly.’”
“I’m super excited to be joining a cummins&partners team that is strengthening their integrated offering at a time when clients are needing it the most. I’ve always been a big believer that creativity is the biggest unlock in media – the problem is the majority of media planners don’t consider the creative at all. I can’t wait to get started,” Maher added.
