oOh!media has extended its large format digital position in Sydney, signing a long-term agreement with EiMedia to represent its 17 digital billboards. Significantly bolstering oOh!’s large format inventory in the country’s biggest media market, the sites are all positioned on major roads and motorways, providing valuable coverage on key routes including the M4 at Greystanes, […]

Communications consultancy Shoebridge Knowles Media Group (SKMG) has announced the appointment of Sam Somers (lead image) to the newly created role of general manager. Somers joined SKMG in October 2020 as a communications consultant. Before SKMG he was senior communications manager at  PHD Australia; his resume also includes roles at Resolution Digital and m2m Media. […]

The Outdoor Media Association (OMA) has launched “Healthy Returns,” with Health and Wellbeing Queensland and Nutrition Australia, a campaign designed to get Aussies eating more veg. The Healthy Returns campaign will see new advertising signs rolled out across the country, encouraging Aussies to ‘buy in season for healthy returns’. The signs will feature four vegetables: […]

This year’s Survivor is the most intense yet, as contestants including Shonee Bowtell, George Miladenov, and Hayley Leake return to Samoa seeking revenge or redemption, Survivor executive producer Tim Ali told B&T.  “It is intense, it is so intense,” Survivor superfan Ali says like someone fresh from a warzone.  “The thing that stood out to me […]

Spark Foundry has won the media planning and buying responsibilities for independent not-for-profit, Cancer Council Victoria, following a media review. Spark Foundry will take a data-led approach for the account and look to raise awareness of the diverse range of campaigns and programs offered by the organisation across TV, OOH, radio, digital, and social channels. […]

CX Lavender has won the brand strategy and creative campaign account for youth mental health organisation, headspace, following a competitive tender (lead image: CX Lavender CEO Adam Washington). CXL and headspace have previously worked together, developing a new brand architecture and narrative focusing on the organisation’s range of services available to all young people, not […]

Val Morgan Digital has signed a multi-year advertising partnership with BDG to represent Bustle and Inverse in the Australian and New Zealand market. Bustle and Inverse’s platforms reach millions of millennials and Zoomers. Bustle offers “joyful, inclusive, and relatable” stories for women, spanning fashion, beauty, politics, technology, and wellness,. Inverse, meanwhile, covers innovation, science, technology, […]

Louis Vuitton has partnered with Japanese contemporary artist, Yayoi Kusama, to bring its latest collection to life through augmented reality on Snapchat. The new Landmarker Lenses use Snap AT to put Kusama’s signature Painted Dots on iconic monuments around the world including the Eiffel Tower in Paris, Statue of Liberty in New York City, Tower […]

The Trade Desk has launched Galileo, a suite of privacy-centric identity solutions designed to help advertisers use their first-party data (lead image: James Bayes, GM ANZ, The Trade Desk ). Galileo is The Trade Desk’s new approach for advertiser first-party data activation can let brands use that data in a privacy-conscious manner to find new […]

Latest study finds Aussie SMEs not doing enough with digital. Sadly, "it's tremendously dull" no longer a good excuse.

Whether you love or loathe Australia Day, all B&T's got to say on the subject is we hope you were kind to one another.

Here's a positive Australia Day story, if you happened to get a bit exhausted by the blanket negative ones yesterday.

Worried about data privacy when using TikTok? Feel the uncomfortable cold sweats of actual real terror reading this.

Here's top expert tips on targeting customers. By that we mean selling them more shit, not ending them with an arrow.

Posted 2 days Ago

Opinion

by B&T Magazine

You know we're getting down to the business end of the Oz Open as the surnames get harder and harder to pronounce.

Dreaming of a Parisian sojourn but getting hassled by Ray White for late rent? Let this ad be the 10th best next thing.

ACCC has its sights on dodgy social media influencers. But not before looking fabulous with bronzer & teeth whitening.

BBDO Guerrero is supporting the Philippine island of Siargao as it auctions scrapboards to raise recovery funds following a devastating typhoon.  Siargao is one of Asia’s leading surf destinations and was voted the Best Island in Asia in the 2021 Conde Nast Travelers Readers awards. However, much of its livelihood was lost after super typhoon […]

Twitter your tool of choice? Then you need to read this. Or, at least, get the work experience person to read it.

Study says advertisers wasted a staggering amount on digital ads. And let's not even mention long lunches & hair mousse.

Zuck appears to have caved-in on his Donster ban. Which, apart from the threat of nuclear war, should make for good fun.

Summer heat seen the return of those embarrassing rashes? Cool down immediately with this Swedish carmaker film.

As we all know, Chrissie is off the piss and looks fantastic. The complete opposite of B&T staff, really.

Work in adland? Born after 1993? Think your shit don't stink? Enter these awards now (and, no, no sample is required.)

Debate swirls over whether it's Chinese or Lunar New Year. Sadly, mush less debate about it being a public holiday.

Saatchi & Saatchi's Anthony Gregorio announces shock resignation. Even more shocking as he had a knife in the toaster.

Nine's CPO, explains why, after two decades in the industry, she is still fighting for women in tech.

Posted 4 days Ago

Recommended

by B&T Magazine

Independent PR and creative agency Keep Left has partnered with First Nations not-for-profit SharingStories Foundation to encourage all Australians to widen their knowledge of First Nations history. The campaign encourages Australian adults who did not learn as much about First Nations history at school, so they can make their own, better informed decisions. As part […]

Fury as insurer uses serial killer in adverts, when serial killers should only be used to sell shovels or bags of lime.

Posted 4 days Ago

Recommended

by B&T Magazine

Hulsbosch has rebranded Victoria-based youth homeless charity, Lighthouse Foundation, as the latter prepares for “major expansion”. Lighthouse Foundation provides homes and tailored therapeutic care programs to young people who are homeless, or at risk of homelessness, in Victoria. The rebrand has been launched as Lighthouse Foundation celebrates its 30th year. Lighthouse Foundation CEO Eamonn McCarthy […]

Avneesha Martins has joined Kian Oliver & Yaz Haddad on CADA’s breakfast show, Kian & Yaz with Avneesha. Actress, singer-songwriter, and popular social media creator with 2.1 million TikTok followers, Avneesha joins Kian & Yaz on the extended breakfast show now airing 6 am-10 am. Xander Cross and Isabelle Cuperus have also joined as executive […]

The Interactive Advertising Bureau (IAB) has released its annual State of Data report for 2023 which revealed, among other things, how essential data clean rooms (DCRs) will be for privacy-first advertising. However, it’s not all good news. While DCRs will be come indispensable this year, the “significant investments” in talent, technology, and data setup required […]

In arguably good news for the sale of sausages, most Australians say they're still keen on the 26th of Jan.

Feel utterly exasperated that we're even still talking about legal abortion in 2023? Deflate a little more here.

New Year's resolutions already a distant memory? Perhaps AWARD School can revive the 'new year, new you' in you.

Why does it feel there's just not enough villains to boo at this year's Oz Open? Can Kyle Sandilands serve & volley?