LiveRamp has announced LiveRamp Agent Builders (LAB), a new program to bring more partner-built agents into its network and accelerate marketers’ ability to transform planning, measurement, activation, and data transformation with AI.
During LAB’s pilot period, brands will have access to agents from all of the AI companies participating in the program, enabling customers to focus on finding tools that create value.
“We’re continuing to make it easier for partners to bring agents onto our platform, and with it, unlocking more selection and easier deployment for customers prioritizing value and returns,” said Matt Karasick, chief product officer at LiveRamp.
“The closer we get to streamlining every priority marketers have on their agentic buying checklists, the faster we’ll be able to help them drive value from agents, and tap the exponential potential these new tools drive.”
Following LiveRamp making AI-powered agents and applications available through its Marketplace, LAB further lowers the barriers to entry:
Marketers receive access to agents participating in the LAB pilot program, and can deploy agents for new or existing workflows using the LiveRamp platform.
Partners can leverage LiveRamp’s APIs and MCP servers to make their agents available to all of LiveRamp’s customers in tandem with the LiveRamp team.
LAB’s Founding Partners include agent solutions that are already available to LiveRamp’s customers, including SemantIQ, which enables health and life sciences marketers to use AI-native workflows within the LiveRamp Clean Room to build, analyse, and activate healthcare provider audiences and generate faster media intelligence.
Other solutions include Newton Research, which deploys intelligent agents to unlock unlimited analytics and media optimization across data environments, including LiveRamp’s Cross Media Intelligence, turning measurement into insights; Akkio, which enables media teams to move from audience discovery through analysis, segment creation, and activation, all in a single agentic workflow; and Datalinx, which automates the standardization, mapping, and maintenance of client first-party data and taxonomies for use across LiveRamp products.
“AI agents have the potential to transform how healthcare marketing teams interact with complex media and claims data, but only if they operate within governed, auditable environments. By deploying SemantIQ within the LiveRamp Clean Room, we’re helping teams accelerate speed to insight and make better-informed decisions across audience creation, media analytics, planning, and optimisation,” said Manik Khanna, co-founder & CEO, SemantIQ.
“LiveRamp has built the infrastructure that makes agentic data collaboration real, and we’re proud to be a founding partner in LAB. Newton Research agents are already helping marketers unlock unlimited analytics across data environments — turning the full value of Cross Media Intelligence into decisions that drive results.” – John Hoctor, CEO & Co-Founder of Newton Research.
“Akkio’s and LiveRamp’s partnership gives media teams a faster path from ‘What audience should we target?’ to a segment that’s built, validated, and ready to activate, without the manual handoffs.” – Jon Reilly, CEO and co-founder, Akkio.
