Great Southern Bank and its strategic media agency Carat have teamed up with LiSTNR to create a podcast series that explores the process of buying your first home to give buyers the confidence to own their slice of the great Aussie dream.
In The Clever Way Home podcast, property valuer and social media influencer Sophie Tieman, who has recently purchased her own first home, talks to three of Great Southern Bank’s home loan experts – Priyanka Saldanha, Jason Moussa, and Nicole Hayes – to break down, simplify, and offer insights into the journey to buying your first home.
Topics will include how to get yourself ‘loan ready’, whether you are eligible for any Government schemes, tips for saving, what happens after you put in an offer, the difference between fixed and variable loan types, the pros and cons of different properties, what a bank looks for when applying for a home loan and finding the perfect property.
The first episode of The Clever Way Home, which launches today, will discuss how first home buyers can make themselves ‘loan ready.
Sophie Tieman said: “Buying your first home can be such a hard process, many young Australians feel like it’s out of their reach.
“A team of Great Southern Bank experts and I will break down the whole process in language that’s easy to understand, in less time than it would take you to drive to an auction,”
Great Southern Bank, Chief Customer Officer, Megan Keleher, said: “Buying a house is a big undertaking and can be quite daunting at times, particularly for first home buyers not familiar with the ins and outs of the process.
“We love coming up with ways to help Australians get clever with their finances and felt that a podcast series like this would be an engaging and relatable way to help Australians on their homeownership journey by sharing some of our teams’ experience and knowledge.
“Through the engaging content we’ve created, and the huge reach and younger audience demographic of SCA’s radio network and digital platforms, we believe The Clever Way Home provides a perfect platform to connect with our target audience.”
SCA Head of Commercial – Podcasts and Partnerships, Kim Norman, said: “The housing market hasn’t been this competitive in years and for first home buyers entering the hotly-contested market it can be a stressful time.
“There are so many elements to consider when buying a home and this is why Great Southern Bank saw the opportunity to partner with us to create an informative podcast series that offers great insights to young Australians looking to buy their first home.
“It’s a fantastic idea that translates perfectly to a podcast and will be attractive to our LiSTNR audience.”
Carat, head of client partnerships, Emily Cook, said: “The development of The Clever Way Home podcast presented by Great Southern Bank has a unique opportunity to talk to the millennial audience on their own terms.
“It provides credible and relatable insights in a digestible format, aligning to how they want to consume their content. Leveraging the credibility and scale of SCA’s LiSTNR podcast network, Great Southern Bank will provide clever tools for all Australians looking to own their own home.
“We are truly so excited to see this project come to life.”
The Clever Way Home will have 10 episodes and is available on LiSTNR from 15 February with two new episodes released weekly.
