Linktree Launches Marketplace As An Access Point Towards Partnering Link Apps

Linktree Launches Marketplace As An Access Point Towards Partnering Link Apps
B&T Magazine
Edited by B&T Magazine



Linktree – the link-in-bio category creator – is today announcing the launch of the Linktree Marketplace (“Marketplace”), the new one-stop directory for partner Link Apps and integrations.

Marketplace is designed to enhance the user experience by driving exposure to Linktree’s extensive partnership network to users and visitors with the breadth of digital experiences and services in a singular destination. Linktree’s Link Apps and beta integration partners at launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, Reddit, SoundCloud, Spring, Square, Typeform and more.

As the digital landscape becomes increasingly more complex to navigate, Linktree recognises that connecting users to a robust partnership and integration network is key to their success. For users, the new partner directory can be found in the Explore Menu in-product, and externally on the Linktree website, with more than 30 Link Apps and integrations with third-parties accessible in one place. Marketplace provides a mutually beneficial model with visitors to Linktree now able to watch, listen, shop and more in one-place.

The Marketplace in turn provides the return of views, streams, donations, bookings, purchases and more for creators. With existing partners across commerce, social media, gaming, music and finance, the launch of Marketplace also comes with the addition of four new Linktree partners, including Cameo, Gleam, Typeform and Reddit.

Creators and businesses online use a growing number of platforms, leading to increasing fragmentation of creators’ online identity, audiences, content and traffic. This is signalled strongly by creator behaviours, with Linktree reporting its creators link out to an average of 9 different platforms. Link Apps help unify a creator’s digital presence and enable them to share anything from anywhere, all in one place, leading to greater discovery and engagement with their entire offering.

Alex Zaccaria, co-founder and CEO of Linktree, shared: “We are always looking for innovative and category-leading ways to reinvent the ‘link-in-bio’ offering. The expansion of our platform to create the Linktree Marketplace is the latest update that speaks to the ever-evolving needs of the creator. It is an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which in turn broaden and strengthen the power of Linktree for creators.”

On the launch of Marketplace, CEO of Spring, Chris Lamontagne says, “A core part of Spring’s mission is to provide cutting edge integrations to enable our creators to further reach and monetize their audiences. Since launching our first-of-its-kind e-commerce integration with Linktree last year, we’ve seen the platform become one of our top referring traffic sources for creators on Spring. Traffic to Spring referred by Linktree has grown +53% and revenue driven by Linktree has increased by +68% since we launched with them in 2021. We’re excited to serve even more creators now through the Linktree Marketplace.”

As a new partner joining Linktree’s Marketplace, Arthur Leopold, president of Cameo says, “Cameo is all about creating personalised connections between fans and the stars they love. Given fandoms thrive on social media, it’s no surprise we’ve seen our talent widely adopt Linktree and in turn, drive increased traffic to Cameo’s site through link-in-bios. Linktree’s developer tools made it simple for us to build a Link App so Cameo talent can now engage with their audience even more seamlessly.”

CEO of Typeform, a new Linktree partner, Joaquim Lecha says, “At Typeform, we’re committed to helping creators and businesses grow and engage their audience through people-friendly online interaction solutions. With our new Typeform Link App, creators can take advantage of Typeform’s conversational experience to help build a closer online relationship with their fans and customers, directly on their Linktree.”

With IRL events back in full swing, Fabrice Sergent, Bandsintown’s co-founder and managing partner, says: “The uptick in live events is bringing fans endless opportunities to discover shows in their area and feel connected to their favorite artists again. We’re excited to offer this Linktree integration to the 560,000 artists that use Bandsintown to promote their live shows. Since launching earlier this year, our Linktree integration has been used by thousands of artists, including Usher, The Smashing Pumpkins, Black Eyed Peas, The Strokes and more. All of them have harnessed excitement on social media to drive awareness of new tour dates and ultimately ticket sales.”

The Linktree Marketplace is Linktree’s first step in opening up their platform to developers: Linktree has been privately refining their developer tools in collaboration with premier beta partners and is preparing to invite more developers to build their own Link Apps and integrations to reach and serve Linktree’s 25M+ creators who together receive more than 1 billion visits a month. Interested developers can submit their interest within the Linktree Marketplace.

Following Linktree’s recent $110M USD raise, the business has focused on introducing new revenue streams and creating additional value for creators and brands, including the launch of the new Web3 NFT platform features in partnership with Opensea and music & entertainment focused integrations with Audiomack, Community, BandsInTown, and Soundcloud.

The platform also recently unveiled a design rebrand; further signifying the brand’s ambition of empowering creators across the globe to tell their stories better by creating a platform that encompasses many facets of an individual’s digital universe – a home where creators can truly link to everything they are.

As one of the top 300 most popular website destinations globally, with over 1.2 billion monthly views, Linktree continues to prioritise the needs of creators, consumers and brands.

 




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