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Reading: LinkedIn Gamifies Hiring With AI-Powered Sprint Activation Via INVNT
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B&T > Brands > Campaigns > LinkedIn Gamifies Hiring With AI-Powered Sprint Activation Via INVNT
BrandsCampaignsCampaignsThe Work

LinkedIn Gamifies Hiring With AI-Powered Sprint Activation Via INVNT

Staff Writers
Published on: 27th March 2026 at 10:31 AM
Edited by Staff Writers
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INVNT partnered with LinkedIn to deliver a four‑day immersive B2B activation in Sydney, to showcase how LinkedIn’s first AI agent for recruiters, Hiring Assistant, is transforming hiring.

The AI Skills Sprint brought together more than 270 talent acquisition leaders and recruiters. Designed and delivered by INVNT, the immersive team‑based experience moved customers beyond product awareness to hands‑on capability. The Sprint focused on future-proofing the recruitment profession by upskilling recruiters in both AI fluency and the critical human-centric skills needed to navigate this era of rapid change.

Since 2016, 38 per cent of job skills have changed globally, and with that figure set to reach 70 per cent by 2030. The initiative was designed to drive AI adoption across Australia while ensuring recruiters are equipped to remain strategic in a reshaped labour market.

The experience had teams compete in live and digital gamified challenges to upskill on AI across real hiring scenarios using LinkedIn Hiring Assistant and AI‑powered tools. It blended learning, product immersion and collaboration across talent acquisition teams, including decision‑makers and day‑to‑day users.

Early performance data highlights strong efficiency and commercial outcomes. Recruiters using Hiring Assistant review 81 per cent fewer profiles to find qualified matches, and see 66 per cent higher InMail acceptance rates with Hiring Assistant versus traditional sourcing methods. On average, Hiring Assistant can save recruiters 1.5 hours per role in identifying top-qualified applicants.

Laura Roberts managing director APAC at INVNT said: “In partnership with LinkedIn, we created a high‑energy AI Skills Sprint where teams could learn how to leverage AI by doing. By turning the product into a live challenge, participants could see how AI reduces admin based tasks and helps recruiters focus on the human side of hiring.”

Teena Wooldridge APAC senior director of marketing LinkedIn said the program was built to close the gap between AI interest and real‑world impact.

“The skills landscape is shifting faster than most people realise, and the question isn’t whether AI will change how recruiting works, it already has. The AI Skills Sprint was about making sure the talent community isn’t just aware of that shift, but equipped for it, with the AI and human skills they need to lead in a very different recruiting landscape. What we saw in Sydney was people moving from uncertainty to real confidence, and that’s the shift we’re trying to accelerate across the region.”

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