Generative AI platform Leonardo.Ai, has unveiled a new brand identity and strategic evolution designed to serve the full spectrum of creators
Developed in partnership with creative agency Koto, Leonardo’s reimagined look and feel centres on confidence, control and the empowerment of the creator.
Leonardo brings a new “Yours to Create” philosophy to life, reflecting the belief that creativity is instinctive within everyone and that the right tools allow ideas to come to life without traditional blockers.
This philosophy underpins the company’s product design, platform strategy, brand voice and go-to-market narrative. It also drives continued investment in creative experimentation through initiatives such as the Leonardo Imagination Fund, which supports AI-powered projects across film, design and the arts.
As part of this evolution, Leonardo.Ai has launched its visual-first API, extending its creative platform beyond its own interface to power media generation wherever creators build.
“AI is rapidly shifting from something creators experiment with to something embedded across creative workflows,” said JJ Fiasson co-founder and CEO at Leonardo.Ai. “But one thing stays the same: human creativity is always at the centre. It cannot be replicated. Leonardo is like a sparring partner, designed to empower the next generation of creators with the tools to push their ideas further.
“Too often, the AI conversation is focused on what the technology can do. We’re looking at the potential of human creativity, and designing tools to unlock what’s possible for millions of creators every day – now at even greater scale in Canva AI,” Fiasson added.
To mark the launch of the rebrand, Leonardo has tapped AI-first creative agency 10kr to produce a suite of brand manifesto videos created using Leonardo technology.
The Leonardo rebrand arrives alongside the launch of its API, a tool that empowers users to design visually in Leonardo’s intuitive web platform, then extract the exact code needed to replicate those results in their own applications without any technical translation.
The move reflects a broader shift in generative AI from standalone tools to creative capabilities that are embedded across the products and experiences that people use every day, from dynamic game worlds to adaptive virtual fashion and more.
The API launch is backed by a year of rapid growth for Leonardo, including 50 per cent YoY growth in its user base and a 200 per cent increase in ARR with business customers, demonstrating a clear shift in enterprise adoption of professional-grade AI. AI media generations on the platform doubled in the last year.
