Lead Marriage Equality Advocates Launch New Campaign

Lead Marriage Equality Advocates Launch New Campaign
SHARE
THIS



Australian Marriage Equality (AME) and Australians for Equality (A4E) today begin extensively screening a new ad on free-to-air and pay TV.

The push is called ‘The Equality Campaign’ and its opening salvo is this video featuring hundreds of real people from across Australia coming together to paint a rainbow coloured map of Australia on a blank wall, surrounded by tags like ‘for my mums’, ‘for fairness’, ‘for commitment’ and ‘for love’.

“Together we can achieve marriage equality,” reads the video’s tagline.

The Equality Campaign is about building on the momentum and energy generated across the nation for marriage equality and continuing to campaign for a straightforward change to be achieved by a vote in the parliament,” co-chair of Australians for Equality, Anna Brown said.

“PrincipleCo are enormously proud to partner with The Equality Campaign on this project. Recent discussions about Marriage Equality seem to have forgotten that we’re talking about real people, with real lives and real families. We were committed to placing the human face of the issue back into the centre of the discussion”, PrincipleCo’s Daniel Stone said.

“It’s no secret that the Australian people overwhelmingly support Marriage Equality – as many as 68 per centof us according to recent polls. However a minority of MPs in our Parliament are holding our leaders back.

“This campaign gives a clear place for ordinary Australians to come together and ask our politicians to step up,” Daniel Stone said.

The campaign’s organisers say the push will include helping supporters lobby MPs, and holding community events and forums.

“This campaign will continue our work across the nation, bringing supporters together, holding community events and forums to change the hearts and minds of communities across Australia,” said co-chair of Australian Marriage Equality, Alex Greenwich.

“We will also continue to call on our supporters across all political parties who support marriage equality to work together to find a pathway for a free vote in the parliament.”

CLIENT

Australian Marriage Equality / Australians 4 Equality

Campaign Director: Tiernan Brady

Creative Media Team: Kirk Marcolina, Helen Ross-Browne, and Leah Newman

AGENCY

PrincipleCo

Strategy Director: Daniel Stone

Executive Producer: Sofia Madden

Art Director: Lauren Austin

PRODUCTION

Director: Harrison Woodhead

Production Company: PaperMoose

Producer: Carl Tindall

Producer: Jack Stephens

Production Design: Reese Geronimo

Director of Photography: Dimitri Zaunders

1st Assistant Director: Stuart Beedie

Colourist: Yanni Kronenberg

Please login with linkedin to comment

Australians 4 Equality Nathan Fitzpatrick PrincipleCo vegemite and chocolate

Latest News

Coopers Release New & Limited Edition Hazy IPA Via TABOO
  • Campaigns

Coopers Release New & Limited Edition Hazy IPA Via TABOO

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine