Larry’s Emdur’s The Ben Buckler Whisky Company has appointed Kristy Bloomfield as chief executive officer.
Bloomfield joins The Ben Buckler following senior leadership roles at both Lyre’s Spirit Co and Sullivans Cove Distillery.
Most recently serving as global chief marketing officer at Lyre’s. Prior to Lyre’s, Bloomfield held the role of chief marketing officer at Sullivans Cove Distillery, helping strengthen the international positioning of the whisky brand.
“Kristy is an exceptional operator with a phenomenal track record building global brands,” said Emdur.
“She understands premium consumer businesses at the very highest level and knows how to scale brands internationally while still protecting what makes them special. Bringing her into the business is a huge moment for us.”
“What Larry has created is incredibly genuine,” she says. “The Ben Buckler doesn’t feel manufactured or overly corporate. It began with a real story, real friendships and a real passion for creating something great. That authenticity is incredibly powerful, particularly in today’s premium spirits landscape.” Bloomfield added.
“The brand already has exceptional foundations – from the product itself to the cultural relevance and consumer engagement around it. The opportunity now is to scale that thoughtfully and strategically both within Australia and internationally.”
The company is currently preparing for its next phase of growth as it expands domestic distribution, strengthens export opportunities and builds broader presence across premium hospitality and retail channels.
Founded by Emdur in celebration of his 60th birthday to give as a specialty-batch gift to his closest friends, The Ben Buckler has gained momentum across Australia’s premium spirits market.
The brand has already secured national distribution through Paramount Liquor and ALM Connect, alongside placements across leading venues in Sydney and Melbourne and retail ranging including Heinemann Duty Free.
