Hey, adland. Welcome to part two of the B&T Awards 2020 shortlist.
If you missed part one with all the agency of the year shortlist names, check it out here.
The following contains the rest of the categories, including Best Media Campaign, Best Digital Services, Best OOH Campaign and some of our new categories such at the B&T Bravery Award and Executive Leader of the Year, just to name a few.
Live judging day will be all done virtually this year. It will take place on Wednesday 14th of Oct and the B&T team will be in touch with all shortlisted in major categories with all the details.
For those required to present at the virtual judging day, read these next steps carefully:
- RSVP to So email [email protected] / [email protected] with names of all presenting team members.
- Prepare your presentation – each shortlisted entrant will have five minutes set up time and 20 minutes to present in front of a judging panel, followed by 10 minutes of Q&A with the panel.
- Your presentation should address the same set of criteria as your hard copy entry.
If you’ve been shortlisted, make sure you also supply one of the following to So email [email protected] / [email protected] by October 14th to show as you (hopefully) pick up your shiny trophy:
For Agency categories:
- A showreel of up to 15 seconds–16:9 in H264 HD OR a team photo in high res, 16:9 dimension, JPEG.
For People and Culture, Executive Leader and Marketer categories:
- A team photo/head shot in high res, 16:9 dimension, JPEG.
For campaign based categories:
- A TVC of up to 15 seconds–16:9 in H264 HD OR a hero shot of the campaign.
Also, please double check your company name is spelled correctly; otherwise you could have a trophy which has a spelling mistake on it. And no one wants that. So email [email protected] / [email protected] with any changes.
If you’ve been shortlisted, we highly, highly recommend you grab your tickets now – because you definitely want to pick up your trophy in person. Get them right here.
This year’s B&T Awards will be held Friday, 20 November 2019 – Hordern Pavilion, Sydney
So without further ado, here’s part two of the B&T Awards 2020 shortlist!
Best Ad Campaign
| Agency | Campaign |
| CHE Proximity | Sydney Children’s Hospitals Foundation – Curing Homesickness |
| M&C Saatchi | Tourism Australia Matesong |
| South Australian Tourism Commission | #BookThemOut |
| Special Group Australia | Tonight, I’ll Be Eating |
| Special Group NZ/Aus | Good Morning World |
| TBWA Sydney / Eleven | Tourism New Zealand – PlayNZ |
| TBWA/Fabric | Sheridan ‘Make Tomorrow Beautiful’ |
| The Monkeys | NRMA Insurance ‘Home Insurance for Koalas’ |
| The Monkeys | CGU ABN Rescue |
| The Monkeys | MLA Lambalytica |
Best Digital Campaign
| BRING | Klarna: Get What I Love |
| CHE Proximity | Samsung Microcodes |
| Emotive | Books that fit with real life |
| SDWM | Dream Baby Dream |
| Special Group NZ/Aus | Good Morning World |
| TABOO | Coopers Live, Loud & Local |
| TBWA Sydney / Eleven | Tourism New Zealand – PlayNZ |
| The Monkeys | MLA Secret Recipe |
| True Sydney | Luna Park |
| Type + Pixel | Stranger Things are Happening at Baskin-Robbins |
Best Digital Services
| Bench |
| CHE Proximity |
| Frank Digital |
| G Squared |
| Orchard |
| Reload Media |
| Resolution Australia |
| Rocket Digital Agency |
| Sparro |
| VA MEDIA |
Best Media Campaign
| Awaken | Kraken Rum launch their world-first premix – The taste you’ve been hunting for |
| Bonsey Jaden Australia | Taste of Escape – Visit Sunshine Coast |
| CHE Proximity | T20 Women’s World Cup |
| CHE Proximity | Samsung Microcodes |
| CHE Proximity | Latitude Let’s |
| The Media Store | Toyota Workhorse Workforce |
| Thinkerbell | The Mitey Battle – Vegemite |
| Thinkerbell | 30 for 30′ – Lifeline |
| UM | Live From Aus |
| whiteGREY & Mindshare | Missed Birthdays |
Best Out of Home Campaign
| BMF | Come Down for Air |
| Energi | Musashi Beat Your Best Challenge |
| JCDecaux | Amazon Live Pricing |
| Merkle DWA | #SlackTram |
| The Dylan Agency | HSBC Barangaroo Lion |
| The Monkeys | CGU Ambition Wanted |
Best PR Campaign
| CHE Proximity | Sydney Children’s Hospitals Foundation – Curing Homesickness |
| Eleven and TBWA | PLAY NZ |
| Herd MSL | Airbnb Country Pub Project |
| Mango Communications | Burnt Christmas Tree |
| Momentum Worldwide | Heineken Zer0.0 Contact Bar |
| Poem | Sony PlayStation TLOUII – Tash Sultana x Through The Valley |
| Publicis Groupe via The Neighbourhood | Tim Tam British Collection |
| Publicis Groupe via The Neighbourhood | Arnott’s Big Recipe Release |
| Thinkerbell | The Mitey Battle – Vegemite |
| Thinkerbell | Protect What’s Precious – NRMA Insurance |
Best Radio/Audio Campaign
| BMF | Come Down for Air |
| Deloitte Digital | Das Talkomobile |
| The Monkeys | DrinkWise | The Internet Remembers |
Best Regional Media Campaign
| Bellette | Sober Bob |
| Bonsey Jaden Australia | Taste of Escape – Visit Sunshine Coast |
| Icon Water | Care for Water |
| oOh!media | oOh! and NRMA | First Nations Campaign |
| Origin LPG | Origin LPG summer campaign 2019 |
Best TV Campaign
| BMF | Come Down for Air |
| Clemenger Sydney BBDO | V Energy – Make It Happen |
| M&C Saatchi | Tourism Australia Matesong |
| South Australian Tourism Commission | #BookThemOut |
| Special Group Australia | Tonight I’ll Be Eating |
| The Monkeys | NRL ‘Still Simply the Best’ |
| The Monkeys | NRMA Insurance ‘Home Insurance for Koalas’ |
| The Monkeys | BCF | Camp Pain |
| The Monkeys | Telstra ‘Time for a Chat’ |
| Thinkerbell | Unbelievable – Furphy |
Best Use of AR/VR
| Deloitte Digital | Coles Little Shop 2 The Game |
| Orchard | Hyundai AR Experience |
| ROMEO Digital | ANZAC Correspondent AR App |
| Snapchat | Red Bull x Snapchat | Surf with Mick in AR |
Best Use of Social Media
| By All Means | Bubba Pizza – Grand Hangover Day |
| CHE Proximity | Four Seasons Condoms – Generation Intervention |
| Digitas Australia | Tourism Australia – Live From Aus |
| M&C Saatchi | Kids Helpline Truth N Loot |
| SDWM | TAC – The Zero Jersey |
| Special Group NZ/Aus | Good Morning World |
| TABOO | Telstra ADFL |
| TABOO | Coopers Live, Loud & Local |
| TBWA Sydney / Eleven | Tourism New Zealand – PlayNZ |
| The Works | Ash Globe |
Best Use of Sponsorship
| Banter & GROUND | Tinder Festival Mode |
| Gemba | St.George Footy Grants – doubling down on grassroots sport |
| GHO Sydney | Commonwealth Bank ‘C’Mon Aussie: Revisited’ |
| Herd MSL | East Arnhem Live |
| M&C Saatchi | TAB Tap Initiative |
| OMD | Macca’s e-sports – Would you like e-sports with that?! |
| OMD | Macca’s Summer of Spin |
| PRISM AUNZ | BP Ultimate 98 |
| SDWM | TAC – The Zero Jersey |
| TABOO | Telstra x AFL Partnership |
Content Marketing Strategy of the Year
| Are Media | Because you’re Stella |
| Bolster | YouTube Music x ARIAs |
| Emotive | Skewered by Celeste Barber |
| M&C Saatchi | BWS World’s Largest Beer Run |
| Mahlab | Prospa |
| OMD | Macca’s Summer of Spin |
| Special Group NZ/Aus | Good Morning World |
| TBWA | Optus – Gday a Day |
| TBWA\Sydney / Eleven | Tourism New Zealand – PlayNZ |
| The General Store | #BBQFORAUSTRALIA |
Data-Driven Marketing
| Acquire NZ | Independent Media + Booster NZ |
| Alpha Digital | Keeping The Home-Building Dream Alive |
| AnalogFolk | Hyundai 4 second reviews |
| CHE Proximity | T20 Women’s World Cup |
| CHE Proximity | Samsung Microcodes |
| Emotive | AFL Season in Search |
| Orchard | Hyundai.com.au |
| Reload Media | A Recipe for Success: Mixing Online & Offline Data-Points for Thermomix Australia |
| South Australian Tourism Commission | |
| Sparro | Logistics in Lockdown: Delivering dynamic and value-adding interactions that cater to customers’ and the business’ real-time needs |
B&T Award for Bravery
| Biennale of Sydney | NIRIN |
| BMF | The Campaign for One |
| Clemenger BBDO Sydney | Code Like a Girl & Creatable – Losing Lena |
| Digitas Australia | Tourism Australia – Live From Aus |
| Momentum Worldwide | Heineken Zer0.0 Contact Bar |
| OMD | Macca’s e-sports – Would you like e-sports with that?! |
| Special Group NZ/Aus | Good Morning World |
| TBWA Sydney / Eleven | Tourism New Zealand – PlayNZ |
| The Monkeys | NRL Still Simply the Best |
| The Monkeys | NRMA Insurance ‘Home Insurance for Koalas’ |
Executive Leader of the Year
| Cameron Bryant | Sparro |
| David Lo |
The Zoo Republic
|
| Jen Sharpe | Think HQ |
| Jo Scard |
Fifty Acres – The Communications Agency
|
| Lisa Ronson | Coles |
| Matilda Hobba | TABOO |
| Matt Newell |
The General Store
|
| Suzy Smiley | Apparent |
Marketer of the Year
| Anny Havercroft | Verizon Media |
| Bronwyn Powell |
Mars Food Australia
|
| James Lawrence | Rocket Agency |
| Josh Grace | Samsung |
| Melanie Johnstone |
Splendid Suggestions
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Important info
Tickets: https://events.humanitix.com/b-and-t-awards-2020
Live-judging day – Wednesday, 14th October 2020 – Sydney
Awards night – Friday, 20th November 2020 – Hordern Pavilion, Sydney
Everything else you need to know can be found HERE.
Get ready – this is a night that will go down in history and put 2020 back in the good books.
And a massive thanks to all our sponsors!
