Jodie Sangster Returns To Australia As IBM AUNZ CMO

Jodie Sangster Returns To Australia As IBM AUNZ CMO
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Jodie Sangster is returning to Australia, taking the role of IBM CMO ANZ.

The move is effective immediately.

It follows a one-year stint as CMO Singapore with the technology firm.

“Super-excited to be coming back to Australia to take on CMO role for IBM ANZ,” Sangster told B&T.

B&T understands Sangster will move back from Singapore within the next month.

Sangster first joined IBM in 2018, after she left her post as CEO of industry body ADMA to take on a position with IBM Watson.

Despite now being the CMO of a global brand, Sangster’s background is in compliance and regulatory affairs, having previously spent time in the US as SVP of education and global development st the Direct Marketing Association.

Sangster comes into the new role at IBM after former ANZ board director and CMO Amanda Johnston-Pell transferred to Bangalore to work as regional vice president for marketing services.

Sangster will work alongside IBM’s newly-appointed managing director Katrina Troughton, who last year became the first woman to be appointed as managing director of IBM Australia and New Zealand.

 

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