WPP & IBM Team Up to Revolutionise B2B Marketing With Gen AI
The two heavyweights combine to - and we quote - "revolutionise B2B…
Women Leading Tech: IBM’s Janelle Delaney Talks Industry Change Over The Past Few Decades
IBM’s Janelle Delaney talks tech advances over the past 20 years. More…
B&T’s Women Leading Tech Lunch Was A Celebration Of The Industry’s Most Inspiring Women
B&T's Women Leading Tech lunch was such a success that, somewhat ironically,…
Dead Phones No More! IBM Can Quadruple Your Phone Battery With New Nanochip
Dead phone battery will no longer be an excuse for not calling…
Adobe, IBM And Red Hat Announce Data-Driven Marketing Partnership
Adobe, IBM and Red Hat announce a new data-driven ménage à trois.…
Jodie Sangster Returns To Australia As IBM AUNZ CMO
Jodie Sangster set to return to Australia via Singapore with a possible…
Online-Only Conferences: How Do They Compare With The Real Thing?
The great thing about online conferences is you can fall asleep in…
IBM’s First-Ever Female CEO Has Stepped Down
IBM CEO Virginia Rometty has stepped down. B&T's betting with a hefty…
IBM Spin-Off Sets Sights On Adobe And Salesforce, Plans To Be Biggest Independent Marketing Cloud
There appears to be a little bit of argy-bargy going on in…
WPP’s Top Sorrell Replacement Pick Named Nielsen CEO
In more proof that execs need not have relevant experience to be…
Datalicious Enhances Marketing Measurement Through Facebook Partnership
Datalicious has announced partneship with Facebook, no word on who will partner…
Datalicious Hires Fairfax Data Director For Newly-Created Role
Datalicious has sunk its teeth into Fairfax's data guru, serving him up…
Study: Many Brands May Be Overestimating Their Digital Reach
At B&T, our editorial mantra's always been why do proper journalism when…
Study: Ad Fraud Is A $116m Threat To Australian Media Budgets
Work with a colleague who always wears a striped shirt and balaclava…
Datalicious Hires First General Manager, Operations For Global Growth
Datalicious announce some new hires although, sadly, no one with the title…
Display Advertising Not Getting The Credit It Deserves
There's an imbalance in how marketers attribute their budget and display advertising…
