JCDecaux New Zealand has renewed its advertising partnership with Christchurch International Airport.
Christchurch Airport is New Zealand’s second busiest airport, welcoming 6.5 million passengers each year with regular services to 15 destinations across New Zealand and more than 140 international flights each week. It offers advertisers access to a high-dwell environment to connect with audiences throughout the airport journey.
“Since our partnership began in 2007, we have worked closely with Christchurch International Airport to create a distinctive and high-quality media experience for brands. Retaining this concession reflects the strength of that relationship and our shared commitment to quality and effectiveness for advertisers,” said JCDecaux New Zealand general manager Phil Eastwood.
“As the South Island’s gateway, Christchurch Airport connects millions of travellers each year to the people, places and experiences that make this region special. We’re pleased to continue our partnership with JCDecaux, whose high-quality advertising platforms help brands engage with audiences at the very start and end of their South Island journey,” Christchurch International Airport strategic communications manager Sean Tully.
The renewed agreement follows a competitive tender process. JCDecaux’s airport network gives brands consistent, high quality inventory at critical touchpoints along the airport journey.
Airports are one of the few environments in New Zealand where video Out-of-Home is permitted. Recent JCDecaux research conducted across Christchurch and Auckland Airports, found that full-motion digital Out-of-Home campaigns deliver 2.5 times higher attention and twice the recall of static creative.
“The findings from our research show that travellers are more receptive to advertising in airports. And full motion digital campaigns work harder than static creative on attention and recall. That makes airports a smart choice for brands wanting to extend their video and social content in a premium, high-attention setting. Airports are a prime environment for engaging video content at a time when people are highly receptive to advertising,” Eastwood added.
JCDecaux New Zealand holds the exclusive Out-of-Home advertising rights across Christchurch, Auckland and Queenstown airports.
