Jaywing Wins Myer Account For Search, Content, Digital PR

Jaywing Wins Myer Account For Search, Content, Digital PR

Myer has appointed Jaywing to run its search engine optimisation, content, and digital PR following a competitive pitch (lead image: Ed Raine, head of digital strategy, Jaywing).

The data, creative, and performance marketing agency will drive digital traffic with a focus on growing organic search performance.

It will also look to earn high-quality media coverage with Digital PR campaigns and tactical link acquisition.

Aaron Achurch, head of media at Myer, said: “As we continue to optimise our search profile and engage customers both in-store and online, we wanted an agency partner that is experienced in working with large retail brands. Jaywing demonstrated their experience in collaborating with a business of our scale, and showed strong technical SEO, content and Digital PR expertise.”

“This past 12 months have been transformative for Jaywing, with a new offering following the integration with Frank Digital and winning a number of major brands. The appointment by Myer is a result of our unique approach to performance-led Digital PR, bringing creativity and strategy to the forefront of our SEO offering,” added Raine.

Full Measure Digital had previously held Myer’s search account — though some of the work was done by Myer’s in-house agency. EssenceMediacom holds Myer’s main content account, following the Essence and Mediacom merger last year.

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