Founded by Julian Duggan, alongside Bianca and Adrian Musico, JACMedia has launched its DOOH network that covers the eastern seaboard as well as Western Australia and Adelaide, with 109 screens across 56 locations and growing. Locations include Mason & Main’s build-to-rent development in Sydney’s Merrylands with 434 units; the 17-level Hing Loong residential tower in Darling Harbour, and Melbourne’s 48-story Paragon building, home to 227 apartments.
JACMedia turns apartment lobbies, lifts and communal spaces into vibrant information hubs by converting underutilised paper notice boards into bright digital screens that stream building notices and a curated mix of advertising.
Born out of the Covid-19 pandemic to address the shift in people spending more time at home, with Roy Morgan data finding 46 per cent of employed Australians now work from home at least some of the time, JACMedia is on a mission to own in-home media.
A fixture in premium residential towers from New York to London and Singapore, the Australian market is yet to fully realise the opportunity of residential digital notice boards. Which is where JACMedia comes in.
“Our digital noticeboard network is the only unskippable media placement at home. Our true superpower is in ‘attentive reach’. With our network of screens inside the residential building environment, close viewing distance plus dwell time makes creative easier to read and more likely to stick,” said JACMedia’s head of operations, Bianca Musico.
JACMedia sates it receives more than one million impressions per week across the network, meaning consumers are coming into contact with JACmedia’s screens an average of 14 times per day. This stat is based on analysis of 24 hours of CCTV footage over nine of the network’s sites.
The same audience can see a message multiple times per day, creating consistent, unavoidable exposure within the home environment, a feat difficult to replicate for in-home channels such as letterbox and door drops, which typically reach a household just once per campaign.
According to the Australian Bureau of Statistics, 16 per cent of Australians now live in apartments, a figure that is expected to further increase as the great Australian dream of owning a house becomes even less affordable. This positions JACMedia and its advertising partners at the forefront of a growth market.
“Reaching a diverse cross-section of desirable audiences, our network creates a premium advertising platform that connects brands with highly engaged audiences where they live, work, and unwind. By integrating smart, dynamic content, we’re transforming screens into more than just advertising spaces; they become valuable touchpoints for residents and building management alike,” added Musico.
JACMedia calls on audience partner Lumos, as well as building managers, to precision target campaigns. With an understanding of the demographic makeup of the residents, including the proportion of tenants and owner-occupiers, campaigns on the network can easily be targeted by demographic or advanced purchasing and lifestyle behaviours. There is also the scope for brands to engage with residents beyond traditional ads by utilising amenity spaces to create bespoke at-home events that showcase products.
To date, JACMedia has worked with major brands including Bing Lee, Naked Wines, Ikea and Booktopia.
