Digital agency Isobar has partnered with director and producer Dominic Allen to create a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song.
The world premiere of the 360° live-action documentary, Carriberrie, will be held tonight at the Australian Museum in Sydney.
Narrated by award-winning actor and dancer David Gulpilil, Carriberrie guides audiences across a stunning array of iconic Australian locations and performances, from the traditional to contemporary.
From ceremonial creation dances in the heart of the Central Desert, to honey gathering songs in the rainforest, bush-punk band The Lonely Boys performing in Alice Springs and Bangarra Dance Theatre at the Sydney Opera House, Carriberrie brings together art, technology and Indigenous performance in inspired new ways.
Dave Budge, director of Isobar’s Nowlab in Australia, said the agency was proud to be part of a project that brings Indigenous and Torres Strait Islander performance art to a bigger audience.
“Isobar is committed to Australian arts and culture, and Carriberrie offered a great avenue for us to use our digital expertise in an innovative forum, showcasing a blend of traditional and contemporary dance pieces for the first time in VR.
“Working with Dom, we’ve been able to truly capture the performances in context, showing the landscape and the country, as well as the dancers.
“For us, it’s also a great example of what can be done with VR. We believe in the power of VR for storytelling, for immersion and for giving a sense of presence and of place. This project helps show that in a beautiful way.”
Allen said: “The Australian Museum has been a great supporter of the project and I’m thrilled to present the world premiere of the work here, where I feel a kindred passion for exploring, understanding and helping to preserve First Nations cultures.”
Carriberrie – the Sydney language word for “corroboree” – will screen through March as part of Weave, the Australian Museum’s inaugural month-long festival of First Nations and Pacific cultures.
Carriberrie was created by Reddogs VR in partnership with Isobar, and global VR giant Jaunt.
The creative team included community cultural advisors Marilyn Miller, director of the Laura Aboriginal Dance Festival and former Bangarra choreographer/dancer; and senior Kimberley Walmajarri woman Annette Kogolo.
The film’s script was written by Wiradjuri woman and acclaimed Indigenous author Tara June Winch.
Director and producer: Dominic Allen
Production partner: Red Dogs VR
Design and technical partner: Isobar
Visual effects and application development: Airbag
360 camera technology: Jaunt
Sound design: Viva Sound
Production support: Ape, Hase Media and Plot
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]