Isentia has announced the appointment of James Merritt as chief executive Asia as it continues to strengthen its executive team under CEO and MD Ed Harrison.
Merritt will join Isentia from 4 November 2019 from his current position as head of APAC at global customer data science firm, dunnhumby.
He brings extensive leadership and commercial experience from heading up the dunnhumby APAC region over the last several years. He will be responsible for continued growth and strategy execution across Isentia’s Asia markets.
Isentia CEO and MD Ed Harrison said: “James is a seasoned professional and commercial leader, he brings with him a lot of passion for delivering real value and business building as evidenced through his success in multiple Asian markets.
“James’ familiarity with market solutions that combine technology, software and consulting, mean that he is particularly well-placed to lead our Asia strategy.
“Asia market growth is a critical element of our strategy and a solid, strategic leader will further strengthen our position here.”
Commenting on his appointment, Meritt said: “I’m excited to be joining Isentia at a time when the company is moving quickly to meet the changing needs of the PR & communications industry.
“I have been inspired by the team so far and look forward to growing the Asia markets and helping further strengthen Isentia’s position as the leading provider of Media Intelligence in APAC.”