Australian-founded AI Cloud provider IREN and Golden State have signed a multi-year global partnership that will include the IREN badge on all Golden State Warriors jerseys beginning with the 2026-27 season.
The partnership spans the Warriors (NBA), Golden State Valkyries (WNBA), Santa Cruz Warriors (NBA G League), and the Chase Center (San Francisco).
Last month, IREN also announced the acquisition of part of leading independent agency, Awaken and its founder and CEO, Chris Parker, was appointed IREN’s inaugural global chief marketing officer.
“The Warriors jersey badge is our most visible global platform, and finding a partner that shares our vision for both innovation and community engagement was paramount,” said Golden State chief commercial officer Mike Kitts.
“IREN is committed to powering the future of technology, education and local impact, and aligns perfectly with our goals as we look to push the boundaries of innovation on a global scale and create a lasting legacy across the Bay Area and beyond.”
“What makes Golden State special is the platform they’ve built: championship performance, a category-defining business and a deep commitment to community, all reinforcing each other over time,” said IREN co-founder and co-CEO Daniel Roberts.
“At IREN, we think about our business through a similar lens. We own and operate the full infrastructure stack: power, data centers and compute. That vertical integration allows us to serve the world’s most demanding AI workloads and invest in the communities that support us. This partnership brings together two organisations focused on execution, sharing a commitment to the people and the city building what comes next.”
As part of the partnership, Golden State and IREN will collaborate on a series of initiatives focused on expanding access to educational opportunities, advancing AI and STEAM literacy, and creating lasting community impact in the Bay Area.
Through the Golden State Community Foundation and IREN’s community investment efforts, the organisations will support youth programming, refurbish community basketball courts, and distribute 10,000 Warriors jerseys annually to youth in underserved communities.
