IPG Mediabrands’ Initiative Snags Global Revlon Media Account

IPG Mediabrands’ Initiative Snags Global Revlon Media Account

IPG Mediabrands-owned Initiative has been awarded Revlon’s global media account following a competitive pitch.

First reported by AdAge, the agency won the account from incumbent Mediacom.

In a statement to AdAge, Mediacom said, “On March 23, Revlon informed us of its intent to begin a media review.

“We responded within 24 hours, letting the client know that we did not wish to participate. We thank Revlon for the opportunity to help grow its global brands over the past seven years and wish them well.”

Last year, Revlon reported US$550 million in global ad spend.

The news follows another win by an IPG-owned agency, with UM Media scoring Nestlé’s ANZ media account just yesterday.

UM took the media account from incumbent agency Group M-owned Wavemaker who had the account for three-and-a-half years, originally awarded to MEC which then merged with Maxus to create Wavemaker.

Nestlé director of communications & marketing services Therese Kallie said at the time of announcement, “The agency review follows global best practice – ensuring that we continue to re-examine how we manage our media investment, which moves beyond the old world of strategy, planning and buying – to address the challenges posed by an attention poor target audience and the dynamic, ever-changing media landscape.”

Please login with linkedin to comment

Initiative ipg revlon

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]