IPG Mediabrands’ Initiative Snags Global Revlon Media Account

IPG Mediabrands’ Initiative Snags Global Revlon Media Account

IPG Mediabrands-owned Initiative has been awarded Revlon’s global media account following a competitive pitch.

First reported by AdAge, the agency won the account from incumbent Mediacom.

In a statement to AdAge, Mediacom said, “On March 23, Revlon informed us of its intent to begin a media review.

“We responded within 24 hours, letting the client know that we did not wish to participate. We thank Revlon for the opportunity to help grow its global brands over the past seven years and wish them well.”

Last year, Revlon reported US$550 million in global ad spend.

The news follows another win by an IPG-owned agency, with UM Media scoring Nestlé’s ANZ media account just yesterday.

UM took the media account from incumbent agency Group M-owned Wavemaker who had the account for three-and-a-half years, originally awarded to MEC which then merged with Maxus to create Wavemaker.

Nestlé director of communications & marketing services Therese Kallie said at the time of announcement, “The agency review follows global best practice – ensuring that we continue to re-examine how we manage our media investment, which moves beyond the old world of strategy, planning and buying – to address the challenges posed by an attention poor target audience and the dynamic, ever-changing media landscape.”




Please login with linkedin to comment

Initiative ipg revlon

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]