Integral Ad Science, a leader in quantifying digital media quality, has announced the appointment of two executives and a new office in Sydney as part of an ongoing expansion of its Australian operations to meet the demand for ensuring safe, quality media environments for online advertisers.
Nathan Jackson has been appointed sales director and will be responsible for developing and expanding business with direct clients and media agencies.
Jackson joins Integral Ad Science with 10 years’ experience in digital media, consultative selling and programmatic media trading and was formerly business director at Adslot where he was responsible for media agency and publisher relationship management. He also previously held business development management and sales roles at carsales.com.au, Human Potential Consulting, Neverfail Group and Catch Online.
In addition, Bridget Holmes à Court has been appointed client services manager where she will be responsible for managing clients and driving mutual success.
Holmes à Court joins Integral Ad Science from The Nine Entertainment Co. where she was a sales executive. Prior, she worked at ninemsn as an account axecutive and at Acxiom in several roles including as partnership manager and sales executive.
Earlier this month, Integral Ad Science opened its new Sydney central business district office at 7 Erskine Street adjacent to the rapidly developing Barangaroo business area. The office will provide the company with new facilities to provide unmatched delivery of innovative tools which give media buyers and sellers the ability to know the quality and impact of any ad, ensuring safe, viewable, and non-fraudulent media environments for online advertisers.
“The new executive hires and fantastic office location will provide us with additional capabilities to ultimately address media quality issues for both buyers and sellers anywhere and everywhere, including the ongoing development of world-first media quality benchmarks. We’re excited to continue to build momentum in Australia and to provide our technology benefits to local marketers,” said James Diamond, managing director – Australia and New Zealand, Integral Ad Science.
Integral Ad Science’s Asia Pacific footprint includes offices in Melbourne, Singapore and Tokyo. Headquartered in New York with offices across North America, Europe, Asia and Australia, Integral empowers its clients in every region with the ability to make informed, profitable decisions. Integral’s capacity to drive innovation, establish key partnerships and build strong client relationships puts it at the forefront of creating an advertising industry that truly impacts consumers.