The Integer Group Australia (Integer) has expanded its leadership team following significant wins.

As the promotional, retail and shopper-marketing agency within Whybin\TBWA, Integer has recently been appointed lead agency on shopper strategy for Lion. To support its trajectory, new hire Wylie Fowler has been hired as general manager.

Coming from Octagon Sydney, Fowler has over 15 years experience in experiential, retail and integrated advertising and has worked across leading brands including ANZ, Coca-Cola, Hyundai, Telstra and XXXX Gold.

“Wylie brings a breadth of knowledge across a multitude of marcoms disciplines to the team, elevating Integer’s offer to a new level. His wealth of retail, digital, experiential and campaign experience and passion for innovative solutions will ensure a fresh and smart approach for our local clients,” said Georgia Bruton, Integer Australia managing director.

“Integer’s client list is second to none. The agency has impressive new business momentum, a great local team and the unwavering support of the TBWA network. I’m incredibly excited to be joining the team and continue to drive creativity and innovation in the space,” said Fowler.