As a follow-up from an announcement on B&T yesterday, an industry fundraiser for former EssenceMediaCom CEO Pat Crowley has just nudged the $130,000-mark but with a lot of work to do.
As reported, Crowley and his wife Nickey are parents to two teenage boys, Fletcher and Levi.
On Sunday, September 10th, Fletcher, 17, had a life-altering accident that left him with a severe spinal cord injury. Fletcher, an avid mountain biker, skier, and skater, found his greatest joy on two wheels.
Adding to the family’s obvious stresses, Levi has just been diagnosed with a rare form of cancer called VHL (Von Hippel-Lindau) that requires regular medical intervention and treatment.
This beautiful family is facing into some big challenges and could do with some help. They need to modify their house, look at a new vehicle and there is a mountain of medical bills.
A GoFundMe page has now been established for those wishing to help. You can visit the site HERE.
As of today, the page has so far generated some $130,000 in donations with the hope of raising $500,000.
As the page said: “Humour has always been a Crowley family tradition. And in true Crowley style, they are leaning on humour to get through the darkest moments. In classic Fletch style, yesterday when doctors explained Fletcher’s strict rehab regime for the next five months and to always remember his patient number, he responded with ‘Bloody hell. I feel like I’m going to juvie’.”
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]