If there’s one thing you can count on Aussies to do it is take the piss. So it makes perfect sense that Australian Lamb is having a crack at recently deported tennis star Novak Djokovic.
Meat And Live Stock’s Australian lamb ads are an Aussie institution and they rarely disappoint thanks to The Monkeys – let’s face it they are always fun, delicious and really do make you feel like lamb chops.
Naturally, it has taken the opportunity to capitalise on the never-ending Djokovic drama. Here at B&T, we love when marketing is both effective and topical!
On Tuesday, Meat Live Stock Australia debuted a mobile billboard that read: “Everyone’s welcome at our BBQ. Not Djoking.”
Get it? – cute. and clever.
And where did they debut this billboard? You may ask, -The Australian open of course – you know where Djokovic was meant to be playing before he got kicked out of the country – simply genius.
— Kellie Lazzaro (@kellazzaro) January 18, 2022
It was also nice to see while the billboard was fun it didn’t step into mean spirited – just good old fashion Aussie humour.
It will be interesting to see if the campaign now goes even more viral.
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