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Reading: In True Aussie Style, Australian Lamb Is Roasting The Novak Djokovic Saga
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B&T > Campaigns > In True Aussie Style, Australian Lamb Is Roasting The Novak Djokovic Saga
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In True Aussie Style, Australian Lamb Is Roasting The Novak Djokovic Saga

Mary Madigan
Published on: 19th January 2022 at 12:09 PM
Mary Madigan
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1 Min Read
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If there’s one thing you can count on Aussies to do it is take the piss. So it makes perfect sense that Australian Lamb is having a crack at recently deported tennis star Novak Djokovic.

Meat And Live Stock’s Australian Lamb ads are an Aussie institution and they rarely disappoint thanks to The Monkeys – let’s face it they are always fun, delicious and really do make you feel like lamb chops.

Naturally, it has taken the opportunity to capitalise on the never-ending Djokovic drama. Here at B&T, we love when marketing is both effective and topical!

On Tuesday, Meat Live Stock Australia debuted a mobile billboard that read: “Everyone’s welcome at our BBQ. Not Djoking.”

Get it? – cute. and clever.

And where did they debut this billboard? You may ask, -The Australian open of course – you know where Djokovic was meant to be playing before he got kicked out of the country – simply genius.

Australian Lamb has some new billboards getting around at the @AustralianOpen. pic.twitter.com/enJ6S8E1MQ

— Kellie Lazzaro (@kellazzaro) January 18, 2022

It was also nice to see while the billboard was fun it didn’t step into mean spirited – just good old fashion Aussie humour.

It will be interesting to see if the campaign now goes even more viral.

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TAGGED: Australian Lamb, The Monkeys
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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