Impact, a global partnership management platform has announced the appointment of four new senior hires to its growing APAC-wide team.
The appointments follow Impact’s recent US$150 million funding round in July 2021 that gives the company a US$1.5 billion valuation and will enable it to double the size of the APAC team by early 2022.
Impact’s APAC team has already grown from 4 people in 2018 to over 50 in 2021 as market demand for partnership management technology accelerates.
The team continues to expand as more and more brands like Canva, Big Red Group, Booktopia, Decathlon, David Jones, Best & Less, Easyship, eBay, Kayo Sports, Binge, Lenovo, Razer and Westpac embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences.
Helena Barroso Zarco has been appointed as customer success director responsible for customer growth and retention across APAC.
She has over 11 years of experience in affiliate and partnership marketing, most recently as regional lead for Acceleration Partners in APAC. During her career, she has managed some of the world’s largest affiliate programmes including Sky, eBay Partner Network, Norton and Swarovski.
Alex Randall joins as an enterprise account executive and brings with him a wealth of experience in the affiliate marketing space, having worked both client and network sides since 2016.
He’s spent the last two years working for Rakuten Advertising Australia, driving new partnership opportunities across the APAC region.
Georgia Boward joins as Enterprise account executive having worked in a number of business development roles in the information security, recruitment and real estate space over the past five years. She brings valuable SaaS sales experience and expertise to the Impact team.
Catheline Lin joins as an Enterprise account executive bringing in a wealth of knowledge and 10+ years of experience from the performance and digital marketing space.
Most recently, Lin was a programmatic account manager at Ziff Davis responsible for building the programmatic team. She has also held various sales roles at Mi9, Microsoft Media and News Corp.
All four new hires are based in Sydney and follow the creation of two new senior roles at Impact in February, which saw the formation of a partnership team under Sam Morton who was promoted to partnerships director, APAC and the expansion of its sales operations under Peter Bray’s leadership as sales director, APAC.
Adam Furness, Impact managing director for APAC, said: “An increasing number of brands and agencies are realising the incremental revenue and brand lift that a strategic partnership program can bring which means our team is expanding at pace to keep up with increasing demand for our partnership automation software.
“Marketers are embracing the partnership channel as an alternative customer acquisition to paid search and social efforts and our newest team members will enable us to better scale our APAC expansion plans.”
Impact has also recently entered the Japanese market via a partnership with Intralink, continues to grow its presence in Southeast Asia, and has doubled the size of its team and marketing efforts in China over the last 12 months.
