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Reading: Ikon Holds On To Commonwealth Bank Media Account
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B&T > Media > Ikon Holds On To Commonwealth Bank Media Account
Media

Ikon Holds On To Commonwealth Bank Media Account

Staff Writers
Published on: 24th October 2014 at 12:05 PM
Staff Writers
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CommBank has announced Ikon Communications will retain its media account, following a competitive pitch process.

Vittoria Shortt, chief marketing officer, Commonwealth Bank says:

“The Australian media marketplace is in tremendous shape given the calibre of agency responses we saw throughout the process.

“In a rapidly evolving media environment, it is critical for us to work with the best in the market to reach our customers; and the pitch process reaffirmed that Ikon is the agency to do this for us.

“They proved their ability to develop world-class, bespoke solutions for our business challenges.

“We are excited to continue to build on the foundations we’ve created during our 15 year partnership and look forward to taking the relationship to the next level.”

The agency review was carried out over ten weeks and applied to various businesses across the CommBank Group.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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