IKEA in the UK is continuing with its push that it’s the place for a good night’s sleep by promoting its bedding and manchester range.
Once again, creative agency Mother London is behind a clever new outdoor and print campaign that’s turned an energy drink, eye cream and bottle of pills into cool ads for the IKEA sleep range.
The new work is part of IKEA’s ongoing “Tomorrow starts tonight” campaign that began with a wonderful reprise of the fabled hare and tortoise tale via a TVC also by Mother. Check out B&T’s original reporting here.
The new print campaign includes a trio of ads and was shot by photographer Amy Currell using large-scale models designed by Andy Knight Ltd.
Check the fun work out below:
