Independent creative agency, The Idea Shed, has announced the appointment of three senior level executives to strengthen the agency’s strategic, agile approach to creating dynamic work for its clients.
Adrian Moore (left in main photo) joins the agency as head of digital from McCann where he was social media director. Prior to that he worked on the client side at Tabcorp and the Accent Group, as well as OMD Australia, giving him collective experience working across FMCG, tourism, gaming, E-sports, finance, technology, education and entertainment. In his new role he will drive the integration of digital and new technology into the agency’s offering across retail, experiential and integrated campaigns.
Rita Sterne (middle) comes to The Idea Shed as senior art director. Her previous experience has seen her head up her own studio before joining BMF where she developed her through-the-line skills as an integrated creative. Sterne’s previous experience also includes working on NIB, Bigpond and Maserati at BWM, before joining M&C Saatchi where she worked on Qantas, and was also part of the small team to successfully pitch for Optus, which won the agency its largest account at the time.
Dan Adams (right) also joins as senior account director. Adams is a strategic thinker with several years of integrated experience activating world-class brands in both the UK and Australia. Prior to joining The Idea Shed, Adams led the Diageo account at brand activation agency, Traffik, where they were solely responsible for all of Diageo’s brand shopper marketing, customer shopping marketing and events and sponsorship.
Richie Strettell co-founder/partner of The Idea Shed said: “This round of senior hires represents the agency continuing to invest in our people and will allow us to better service the needs of our ever-evolving client base.
“As clients optimise their marketing mix and investment continues to shift towards online platforms, we felt it was essential to upweight our specialist digital expertise, bringing Adrian on board is hugely exciting and we look forward to integrating him across our client portfolio.
“Continuing pressure in the retail environment has and will continue to push brands to create meaningful connections with consumers outside of traditional retail. Dan’s background of delivering world class brand experiences is a huge asset to the business as we look to continually evolve to meet our clients ‘needs.
“Rita’s brings to us a wealth of experience as a senior creative in many established agencies and is an ideal complement to our existing team.”
Following these three new appointments, The Idea Shed will be announcing further hires within the next few weeks.