IAB Releases Buyer’s Guide For DOOH

IAB Releases Buyer’s Guide For DOOH
SHARE
THIS



IAB Australia has released a Buyer’s Guide for Digital out of Home (DOOH), providing guidance on the medium, cutting through jargon and shining a light on industry best practice.

The Guide, which was developed by the IAB Australia DOOH Working Group, is the most recent to be released by IAB Australia as it seeks to support and educate the wider industry.

The Buyers Guide comes just weeks after the release of IAB Australia’s  Attitudes to Programmatic DOOH Report that found almost one quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020, with a further 10 per cent of agencies increasing their programmatic investment over this period.

Ben Allman, Chair of the IAB Australian DOOH Working Group commented: “With DOOH making up an increasingly significant portion of the total out of home market, our working group has pulled together a reliable and comprehensive reference resource for all those involved in the buying to planning of this channel.”

Gai Le Roy, CEO of IAB Australia said: “This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments. It is suitable for traditional buyers getting up to speed with digital as well as for digital buyers who need to understand the nuances of the OOH market.”

The IAB Australia DOOH Working Group is planning an agency roadshow and training program once lock down restrictions are lifted.

The Guide explores the different buying methods, understanding the programmatic supply chain, verification, and audience and measurement.  It includes a buying checklist and a glossary of terms.

Member organisations of IAB DOOH Working Group include: Amobee, Bench, Broadsign, Cartology, Hivestack, IAS, JC Decaux, MediaMath, MiQ Digital, OIS, OMA, QMS Media, Seedooh, Shopper Media Group, Tonic Media, The Trade Desk, Val Morgan Outdoor, Veridooh, Verizon Media, Verve Group, Vistar Media

 

Please login with linkedin to comment

DOOH IAB

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]