Alfi Study Reveals Entertainment & Media Will Be Main Focus Of DOOH Ads Within The Next Year
DOOH continues to prove the hot category in adland. That said, B&T's still got a soft spot for towed plane banner ads.
VIOOH Team Up With Tonic Media To Improve Media Wellness Of Digital Out-Of-Home Campaigns
Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia̵...
QMS Shows Off The Best Parts Of Digital OOH With New Campaign
Still not a digital out of home devotee? Well, this new campaign will convert you without the robes or the shaven head.
OOH Bounces Back From COVID With Impressive Q1 2022 Revenue
The outdoor industry posts some impressive Q1 numbers. That said, we can't think all this rain is helping too much.
Mediaworks Unveils First 360° DOOH Site With Today FM Campaign
The first 360° DOOH provides viewers with a bird's eye view. So, awful news for ornithophobia (fear of bird) sufferers.
OMA Welcomes Scentre Group, Hivestack & Tonic Media Network As Latest Members
OOH's peak body, the OMA, continuing to go from strength-to-strength. Camping still remains a hell on earth, however.
Digital Out Of Home: The Best Way To Reach Young Tech-Savvy People
You can say what you like about DOOH, but nothing beats a static billboard advertising a McDonald's in the next 125 kms.
Broadsign Hires Jonny Richardson To Lead Australian Rollout Of Its DOOH Ad Buying Platform, Campsite
Digital-out-of-home (DOOH) marketing technology developer Broadsign, today announced the hire of Jonny Richardson as Dir...
IAB Releases Buyer’s Guide For DOOH
The IAB has released a buyer's guide for DOOH. Unfortunately, it doesn't include coupons for 10% off at The Black Stump.
Hivestack Appointments Ichiro Jinnai As President, Japan
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appoint...
Dentsu Australia Partners With Thorndyke To Verify DOOH Activity
Dentsu announces new independent DOOH activity verification that, if it doesn't already, needs a large ink pad & stamp.
Programmatic DOOH: Predictions (And Plans) For The Next 12-24 Months
Programmatic DOOH set to be one of the hottest medias in 2021. And not because we're spending more time in traffic jams.
Partner Content
DOOH Company Lemma Ups Programmatic Capabilities
Digital out of home network Lemma has integrated with VIOOH, the global programmatic marketplace, in a partnership that ...
Essential Workers Recognised On The Southern Hemisphere’s Largest Billboard
As of this week, the Southern Hemisphere’s largest billboard dons new artwork – a “thank you” homage in a mo...
Programmatic’s Shaping Up Digital OOH In Australia: What Publishers & Buyers Need To Know
See this as your authoritative cheat sheet to programmatic and digital OOH. Add an adulterous affair for added "cheat".
Partner Content
Foundations For The Next Frontier – Verifying Data In A Complex OOH World
In this opinion piece, Joe Copley – MD of Digital Out-of-Home reporting platform, Seedooh, explores a very promin...
Opinion
OMG, Adshel & IAS Delivers New Verification Solution For DOOH Campaigns
Do you ever yell, "My kingdom for a DOOH campaign verification solution?" Your verification solution solution's arrived.
