B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • B&T Agency Scorecards
  • Pinterest
  • ABC
  • SBS
  • Channel 10
  • Partner content
  • Seven
  • FIFA World Cup
  • Meta
  • TikTok
  • WPP
  • Dentsu
  • Zenith
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: ‘I Quit Three Times’: Alison Wong On Perseverence After Women Leading Tech Award Win
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Awards > Women Leading Tech > ‘I Quit Three Times’: Alison Wong On Perseverence After Women Leading Tech Award Win
AwardsTechnologyWomen Leading TechWomen Leading Tech

‘I Quit Three Times’: Alison Wong On Perseverence After Women Leading Tech Award Win

Melania Watson
Published on: 31st March 2026 at 12:26 PM
Melania Watson
Share
2 Min Read
Alison Wong.
SHARE

Alison Wong has urged women across the technology industry to persevere and embrace programming after taking out the Society Award at the 2026 Women Leading Tech Awards.

As chief academic officer at the Girls Programming Network, Wong has spent years helping young women gain hands-on experience in coding and technology. She also leads research into innovative tech, including methane gas sensors, and previously won the 2023 Education/Research Award.

Speaking to B&T after being honoured with the Society Award at the ICC last month, Wong reflected on her own journey into tech.

“When I was at school, programming simply wasn’t offered in years 11 and 12,” she said. “I quit three times before I finally found my way in Tech for Good. Programs like the Girls Programming Network were life-changing for me—they made programming accessible, and they created a community of friends who have sustained me throughout my career.”

Wong stressed that the work she now leads is about more than just technical skills.

“It’s hugely important to make programming welcoming for girls,” she said. “It’s about building confidence, showing what’s possible, and helping students see that they can have a real impact in the tech industry.”

She also emphasised why representation matters.

“Having women in tech isn’t just a nice-to-have—it’s essential,” Wong told B&T. “The more women we see leading, the more students will feel like there’s a place for them. Awards like Women Leading Tech shine a light on that and make the industry feel more inclusive.”

Wong said going forward, she wants to continue bridging the gap for girls in tech.

“It’s getting better now, thanks to initiatives like ours and recognition through awards,” she said. “But there’s still work to do. We need to ensure every girl has the opportunity to explore programming, find mentors, and see a future where she can thrive in tech.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Girls Programming Network, Women Leading Tech
Share
Melania Watson
By Melania Watson
Follow:
Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.

Latest News

Mindshare: B&T’s Agency Scorecard 2026
30/06/2026
Match & Wood: B&T’s Agency Scorecard 2026
30/06/2026
Consultants Pontificate On PitchMaxxing: ‘AI Overpromising In Pitches (& Underdelivering) Is A Problem In Australia’
30/06/2026
TV Ratings (29/6/2026): Secret Letter Rocks Farmer Wants A Wife As Show Tops Monday Ratings
30/06/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?