B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Seven
  • Nine
  • ABC
  • Thinkerbell
  • WPP Media
  • Channel 9
  • channel 7
  • Channel 10
  • Meta
  • TikTok
  • SBS
  • Partner content
  • B&T Exclusive
  • QMS
  • Are Media
  • Google
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: “I Identify As A Black Woman”: Kyle Sandilands Causes A Stir With Comments About Non-Binary Pronouns
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > “I Identify As A Black Woman”: Kyle Sandilands Causes A Stir With Comments About Non-Binary Pronouns
Media

“I Identify As A Black Woman”: Kyle Sandilands Causes A Stir With Comments About Non-Binary Pronouns

Staff Writers
Published on: 22nd April 2020 at 11:06 AM
Staff Writers
Share
1 Min Read

Radio shock jock Kyle Sandilands has made headlines once again following comments he made on-air about non-binary pronouns.

Sandilands was speaking with co-host Jackie ‘O’ Henderson and newsreader Brooklyn Ross ahead of an interview with pop star Sam Smith, who last year came out as non-binary.

“I’m sick of this. Why should I have to do this?” he said.

“I’ll now be allowed to use the N-word then, because I identify as a Black woman. Is that right? Is that how it works?”

Jackie O told her co-host”That’s the way it is these days, hun.”

“I’m not buying into the ‘their’. I can’t. It’s too much,” continued Sandilands.

“‘Their an absolute sweetie,’ like there’s two of them,” he said.

Sandilands’s comments have drawn some criticism online.

https://twitter.com/Maddsturbation/status/1252634934503567362

Maybe him dressing and living as a black woman would cure his racism!
.
I'd give him 5 minutes before he caved under the racism they receive.

— Citizen X (@Xma1e) April 21, 2020

Misgendering Sam Smith might not cause them physical pain, but this rhetoric is disrespectful and deliberately minimizes their identity. It really doesn’t take much effort to refer to them by their preferred pronouns!

— Jillian Buckley (@JillianBuckley_) April 21, 2020

Despite the conjecture, the interview with Smith did eventually get underway, albeit with no mention of pronouns.

You can see it here.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Kyle Sandilands
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melbourne Social Co Grows Senior Team By Three As It Expands To Gold Coast
26/10/2026
Dentsu’s Zac Pritchard Jumps Ship To Howatson+Co As ECD
26/10/2026
Supersolid Teams With Klook’s Creative Director For US-To-Europe Campaign
26/10/2026
Loyalty Program Users ‘Hate Losing More Than They Like Winning’
26/10/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?